Exposing Search Engine and SEO Myths



The online world takes SEO pretty seriously in the current scenario. So much is the importance of SEO in the current creative and content domains that it is sometimes given even more importance than the actual content. Under the wave of search engine optimization some myths have been floating around the digital space that can really hamper the progress of your website rather than being useful for its growth. 

Some of these popular SOE myths are:

1.    Keywords stuffing: 

It is a common myth that by using a said keyword multiple times in your content, you can speed up the search engines ability to locate your content faster and better. This is clearly a myth as stuffing the keywords into the text often does the opposite. Not only is an over populated text recognized as spam but it will consider your content to be of lower quality which will derail your online growth.

2.    Use of flashy taglines: 

Some people tend to go for the use of a flashy tag line which can be obscene or eye catch in a cheap fashion. It is a myth that using any technique to attract the attention of the viewers is good SEO. SEO in no way promotes the use of such cheap tactics. Use of such texts and taglines again compartmentalizes your content as low quality and not genuine content on the web.

3.    Click bait techniques: 

Click bait is another popular myth in the SEO regime. Using pictures and annotations in a wrong context to get the user to click onto your link, video or picture is a common tactic that is used by many. It is even considered to be a successful trait in SEO. This is, however, not true. Even though such an approach can get a set of viewers curious to click onto your content, when done over a long period of time, such a tactic automatically reduces the credibility of your content. One this quality score gets recorded in your association it will start working to decelerate your growth online. Thus, it is better to steer away from click bait strategies.

4.    Unethical ways for promotion:

Sometimes the use of misinformation to promote your content can not only be misguiding but can also be illegal. The use of certain misguiding terms to promote a product, business, or brand can have serious legal consequences that can prevent you from maintaining your brand or even have other kinds of repercussions.

5. All linking is good linking

Another common myth is that you must try to get as many links as possible for your content. This is a huge myth as getting back links from an unsophisticated source can further reduce the credibility of your page along with that of the source link. In fact, if found to be linked with any such pages; you must get these links removed by contacting the owners of the pages or by taking legal action.

Thus, you must push away such myths regarding SEO and focus on creating supreme content instead, to be able to grow and progress in the digital domain.

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