You need to focus on SEO because it just does not let you down. SEO is clearly not something that you can’t avoid. In fact, SEO is so inevitable that it is going to be your partner, in the long run, no matter what your plans are.
SEO and digital marketing pretty much go hand in hand. The case is such that one cannot exist without another. If you want to know about the importance of SEO for businesses, both small and big alike, then this blog is the answer to all your questions.
2019 has seen a host of changes in the world of digital marketing and SEO. With some monumental Google algorithm updates, SEO has taken the front seat when it comes to increasing the website’s visibility. SEO needs to be in full focus and here are the reasons why.
1. Long-lasting results
You might know how SEO provides long-lasting results for your business. This is because SEO is a long-term strategy implemented to offer long-term benefits. Due to its long-lasting effects, SEO also takes a longer period of time to reflect the results. A lot of small businesses indulge in the best SEO practices at the beginning. The moment they run out of patience in a couple of months, they start believing that SEO is a waste of time.
If your website is new, you can expect to see positive results in 6 to 12 months. The duration does seem a little too much, but if you do everything well, it will surely keep your website on SERP. As the heading states, the results can last for years.
2. Receive excellent returns on investments
You can incorporate SEO into your digital marketing plan especially if you have a good budget and a well-planned process. Make sure that you budget your SEO strategy for at least 6 to 10 months. If not, then you stand the chance of losing your money. If that’s the case, you better use that money for something else that’s more better and useful. Statistics state that over 40 percent of online revenue is generated by organic traffic. Therefore, it is better to optimize your website as per Google algorithms to maximize your organic searches. Compared to PPC, SEO can bring 15 times more clicks to your website.
Don’t see SEO as a short term plan to generate ROI. Consider it a profitable long haul strategy.
3. The importance of organic traffic
A major chunk of the website’s traffic comes from organic searches. There are several studies that prove the importance of organic search and its effects on a website. As per research, 51 percent of the entire web traffic comes from organic searches. Consequently, only 10 percent of the traffic is coming from paid searches. Social media accounts for 5 percent of the traffic and the remaining 34 percent comes from other sources.
Did you know that Google accounts for a whopping 3.5 billion searches a day? This means it is catering to 40,000 searches per minute. So, compared to competitors like Yahoo, Bing, Mozilla, etc., Google owns a significantly larger piece of search markets. This makes search visibility an essential asset. Due to this, it becomes all the more important to gain Google’s trust. If you regularly update and optimize your website, it will be well qualified and Google will rank your site in a good position.
4. SEO is more economical than paid search campaigns
If you consider a full-fledged 6-month plan, SEO can turn out to be more economical than paid campaigns. SEO requires a huge investment in the initial phase, and that’s about it. You won’t have to incur additional costs afterward. The case is different when it comes to paid campaigns because here you have to pay on a monthly basis to continue generating traffic.
Also, paid campaigns have a shorter time for return conversion as compared to SEO. In short, you will have to invest heavily in paid marketing if you want to see the results. So, as long as you pay the money, you will keep seeing the results. However, in the long run, paid marketing is still not as equitable as SEO.
5. Trust and credibility
In order to rank high on Google, you need to gain its trust. And the best way to do that is to make an SEO plan that can help users build trust and credibility on your website. The answer to having a successful business is blending user experience and SEO together. In the past, SEO did not involve taking into account the user experience. But today, internet users play a crucial role in your SEO.
The only way to quantify your marketing efforts is to understand your target audience and your brand appeal (you need to make it as authoritative as possible).
A lot of websites want credibility and traffic, but not many know the importance of UX for it. When you offer your users a clean, informative and easy to use site, you are automatically establishing trust and credibility along with generating traffic.
Check out: SEO Bradenton
Using SEO for your website has a lot of benefits. As mentioned earlier, SEO is a much better option to include compared to paid campaigns. What more, if you do it correctly, your site will rank high on Google and your business will boost!
Bharat Patel, who heads the digital marketing team at BrainvireInfotech, is armed with over 12 years of experience in the fields of online marketing and project management. He is extremely proactive in implementing the latest technological innovations in his projects. Bharat’s core expertise lies in search engine optimization (SEO), social media marketing, and conversion rate optimization, among other things. His immense flare of writing encourages him to consistently pen down words revolving around current trends and innovations that relate to his fields of interest.