A business without an internet presence might as well be invisible.
Today’s market is increasingly internet-driven and search engines are the nuclei of the entire internet. When people need to buy something, the first action they take is to hop on a search engine. Will the results show your site first? Or your competitor’s?
Search engine optimization(SEO) is the constant process of ensuring your business stays at the top of the page when customers look for a product or service. The best digital marketing agency in Bangalore can help you scale into a worldwide audience.
Why is an online presence important? Well, 93% of all online engagements begin with a search query. Of those, 75% don’t bother reading beyond the first page of search results.
Inch by inch, businesses that get the upper hand in SEO practices acquire a higher market share. If your business isn’t actively pursuing a higher SEO then you might be losing customers right this moment. Hire the best SEO company in Bangalore to seize the initiative.
Your competitors are digitally active, and aggressively pursuing higher SEO results, even SEO Experts Minneapolis, as you read this.
5 billion search queries are performed every day, and if your business isn’t among them it might be time to consider hiring SEO experts to optimize your presence online.
Why SEO Companies Are Your Best Allies
There are two ways to increase traffic to your business.
- Paid traffic
- Organic traffic
Paid traffic takes the form of advertisements. Any social media marketing company in Bangalore will report that ads are expensive and a daunting investment, eating a significant chunk of your marketing efforts.
Organic traffic includes search engine queries, the first step most customers take before they end up purchasing a product.
It’s possible for businesses to take SEO matters into their own hands, but Google makes countless changes to their algorithms every single year. Only the best SEO company in Bangalore can track changes in the algorithm to provide you with strategies to improve your rankings.
There is a constant arms race between all businesses to end up at the top spot of the search result and Google is aware of this. The rules change every year, and leave most people behind. The best SEO company inBangalore can take your website ranking, and send it flying to the top.
Best of all, SEO is a reasonable expense that yields both short-term and long-term dividends that is infinitely more economical than any advertising attempt.
SEO is Your Best Source of Leads
Inbound strategies are the simplest and most effective source of leads in all business to business and business to customer models.
Your social media presence, content marketing, referrals, and SEO play a crucial role in your inbound strategies.
Outbound strategies have low conversion rates. Even the best SEO company in Bangalore can have only a mere 1.7% closing rate, where inbound strategies like SEO implementation have a staggering 14% successful conversion rate. When done by the best digital marketing agency in Bangalore you can get of course.
Customers that take the effort to do actual research into your product/service have a qualified and demonstrable interest in purchasing what you offer.
A good email marketing company in Bangalore can utilize these leads to further increase product awareness through email campaigns. Customers have specific needs, specific requirements, and promoting your website to the top of their visibility secures you their business.
SEOs are Crucial For Brand Awareness
Creating brand awareness is one of the foremost steps in having a presence.
A successful web design company in Bangalore can help design an engaging, user-friendly website that makes people aware, and share your website among their friends.
When a customer finds your business at the top of the search results, they assume your business is among the industry leaders and the most well-established. Even the worst video production company in Bangalore can create a video that improves dwell time on your page. This is because Google significantly prefers a landing page with videos as opposed to text-based landing pages.
A promotional video here that catches the attention of people and increases dwell time can increase your brand awareness significantly.
Conversely, businesses that end up on the lower end of the results impress upon customers their presence is new, that they are fledgling companies that are not quite as successful or reputed as the businesses at the top of the search list.
32% of all people click on the first search result they find, after all.
As long as your business is among the top, you can drive organic search traffic and potential customers to your website. Eventually, those then transform into buying customers. Ensuring you hire the best web design company in Bangalore will guarantee an SEO optimized website that is and ready to reel in new customers.
The customer that makes a search and finds you at the end of the top is a valuable lead that is already interested in what you offer. They might subscribe, sign up, or purchase products/services on your website. This is what any email marketing company in Bangalore will report as incredibly valuable.
The better your website ranking, the better your market share, the better your brand awareness, the better your bottom line. As Google prioritizes videos over text/image-based search results, why not hire a video production company in Bangalore to create compelling videos that can be shared on social sites?
The Intertwining of Social Media and Internet
The better you rank in search engine results, the more likely people are to peruse your website and share your products with friends and loved ones. A social media presence is inseparable from an attractive website as a means of promoting your company.
Shares, likes, and upvotes are tangible, measurable metrics. They are easily quantified, easily calculated to improve your RoI as long as you have the right tracking and analytics in place. Look for the right email marketing company in Bangalore for designing the best newsletter subscription to go with your SEO strategy.
Social media works hand in hand with your website presence to boost your sales and drive new traffic. Any and all video production company in Bangalore will help you maximize your social media interactivity through engaging videos that are more likely to be shared among social media users.
SEO’s Critically Impact the Buying Cycle
It’s estimated the SEO industry will be worth $80 billion as 2020 closes, and that number is only projected to increase.
Basic SEO strategies put your business on the map while implementing the latest cutting-edge techniques ensures you have the edge over your competitors. The best social media marketing company in Bangalore can do nothing if you don’t constantly update your SEO practices.
All SEO practices need to be updated or they eventually reach a plateau and no longer offer results. SEO practices implemented across search engines and social media increase both your online foot traffic, and your brick and mortar traffic in one fell swoop.
Given that SEO is such a moving target, a professional SEO business can create website content that is user-friendly and mobile-friendly, which ultimately results in higher conversions. Even the worst video production company in Bangalore can improve the speed, efficiency, and even loading time of your websites by redirecting effort to the right SEO metrics. As SEOs improve your critical online metrics, you can expend effort on other aspects of your business, like growing your offerings or clientele.
SEO is mandatory in today’s digital age and cementing your presence in cyberspace will improve your short-term and long-term profits.
As an economical, consistent, and measurable metric, SEO is one of the most cost-effective means to expand your business. The internet is infinite, and allows you to scale your business in ways only imagined before as long as you have a strong SEO presence carefully supervised by SEO professionals.