Search Engine Optimisation (SEO) is one of the most popular tactics to help you get more clients. When used wisely, SEO can help your website rank higher in searches like Google and other major ones. Since people are looking for everything on the internet, everyone should optimise their websites to get higher traffic and boost visibility. And you, as a photographer, are not an exception. Knowing how to use SEO for your business will help you earn more and spend less on marketing methods that don’t work.
Why Use SEO?
According to a recent report, 60-80% of click traffic goes to the top three search results. People tend to open websites located only on the first page of the search results. They won’t go to the second page if the first page contains relevant results. Having quality SEO means more visitors to your website.
Being on the first page also means more trust from potential clients. That is because search engines have their own algorithms and rank websites strictly, so if you are at the top – users believe you are a reliable, trusted and relevant resource.
Even though some don’t believe that Google can be a good source of clients, studies show that more and more photographers are now being found through organic searches. That is why having a quality SEO can help your business achieve the needed results and popularity to stand out from the crowd.
How Do Search Engines Work?
Studies have shown that 35 trillion Web pages all over the internet worldwide are “indexed” by Google alone. An Index is a term used to describe a huge database with all the content that Google has found.
Most search engines work in the following ways:
- Check the internet for content, searching for the code and content for each URL found.
- The index is responsible for storing and organising the content found during the crawling process. Once your page has been indexed, it’s possible to be shown as a result of relevant searches.
- Rank provides users with content that seems to display the best answer to a searcher’s query. It is ordered from most relevant to least relevant content.
Search engines also rank your website based on other signals. Some of the most vital are how often the page is updated, where the domain is trustworthy, how long users stay on your website, user behaviour and so on. There are many search engines, and they have different algorithms, so some can be easier for you as a beginner. However, note that Google is the preferred search engine for 90% of users.
How to Improve Your SEO?
- Delegate Work
The first and key thing that can help you with SEO is hiring an expert in the field. Even though you can optimise your website by yourself, you don’t want to wait for years until it starts to bring results. If yes, you are giving a competitive advantage to similar businesses. That is why make sure that an experienced agency does this work since SEO for photographers has its own complications that you may not know.
2. Ensure User-Friendliness
Before diving into tricky parts of SEO, you should first make sure that your website is user-friendly. Even if you start to appear in the search, users will likely leave your website within seconds if they can’t use it or don’t find the relevant information. That is why your landing page should contain all vital information about your services, location, price and so on. In addition, the website’s design should be relevant, simple and easy to navigate – Google also ranks these websites higher as they tend to be more user-friendly than complex websites.
3. Make Sure Your Site is Mobile Optimised
Since most people are using Google from their phones, you should make sure that you optimise your website for mobile phones. Google also provides its results toward mobile-friendly websites. Even if your website comes up number one for a search term from a desktop computer, it doesn’t always mean you will still be number one in the same search on the phone. Your photography website must be mobile-friendly if you want to keep that place.
4. Use Relevant Keywords
Keywords are one of the most important things in SEO. Keywords are words or phrases that users use when looking for services in Google. 90.63% of pages on the internet get no traffic from Google, for several reasons, including incorrectly chosen keywords, according to Ahrefs study. Just knowing and using keywords doesn’t work. That is why you should create and follow a strategy. If you want to effectively use keywords, it is best to perform detailed research so that you can better understand your target audience and see how they search for your services.
Then you can go to Google Search Console or Ahrefs to see how your competitors use keywords and what results they can achieve with their strategies. For example, the search can be specific based on the type of photography or location, so don’t forget to add these keywords to your strategy.
Running a business in the 21st century requires time and resources. It is vital to properly market your services, and SEO is one of the key ways to reach a wide audience and get high traffic to your website. However, it is vital to know how to optimise your website and hire experts to help you with that task if you want to achieve results.