Owning a website is not sufficient to gain success in the eCommerce sector. Getting more traffic is every website owner’s primary goal. Having a website without website traffic is like having a store without customers.
So, once you have designed your Shopify website, you need to think about getting more traffic to your website. Website traffic refers to the number of people visiting your website or blog over a period of time. It is the main source of revenue for any online business and is therefore essential for driving sales.
With the right strategies, you can drive more visitors to your website and hence, increase conversion rates. In this guide, we will share a list of strategies you can use to improve website traffic.
Search engine optimization (SEO) is an effective way to drive more organic (free) traffic to your website. By optimizing your website’s content with the right keywords, you can improve your website’s ranking in the SERPs (search engine results pages).
You can also include meta titles, descriptions and image tags to improve your visibility. Regularly updating your website with quality content will also help improve its ranking.
Having the same content as everyone else means that your website will be lost in the crowd. To stand out and get more visitors, experiment with unique and compelling content.
This could be in the form of lists, interactive infographics, guest posts, and more. Doing something different can be a great way to grab people’s attention and hence, increase website traffic.
Backlinks on high-authority domains sites are essential for increasing your website’s traffic. A good quality link from a reputable website is like a vote of confidence. It helps Google to positively rank your website and also drives direct traffic.
You can acquire these valuable links by guest posting, providing helpful advice and even reaching out to other relevant websites.
Keep an Eye on Your Competitors
It’s important to keep an eye on your competitors to see what they’re doing to increase their website traffic. Visit their website and study their digital marketing techniques.
Take note of the topics they discuss, the content they post, and the techniques they use to increase their website traffic. Then, you can use this strategy to create unique and interesting content that can help you draw more website traffic.
Effective keyword research is essential for driving more visitors to your website. By selecting the right keywords, your website’s SERP ranking will improve, and more people will be able to find your website. Spend time researching relevant keywords based on your target audience and use them in your website’s content.
If you don’t know how to do keyword research, you can choose to use Shopify SEO services. The company you choose has the experts who can help you find the relevant keywords and build a result-driven strategy to drive traffic to your website.
Content has always been and will continue to be the king of SEO. Regularly producing useful and SEO friendly content is the best way to improve your website’s ranking. You can also include keyword-rich titles and information to increase your visibility.
Publishing new content on your website daily will help you keep your audience engaged and also attract more visitors.
Social media is a great way to reach out to more people and increase website traffic. You can make use of the different social media ads platforms to create and promote ads targeting your audience. This will help you reach more people, increase brand visibility and drive more traffic to your website.
Technical SEO plays an essential role in improving website rankings and driving more traffic. To optimize your website’s technical SEO, ensure that your website is fast, secure and mobile-friendly. Adding a sitemap, using structured data and optimizing images are some of the technical SEO aspects that you cannot overlook.
Influencers are people who have a significant following on social media, typically in the tens of thousands to millions of followers. They often have an active engagement with their followers and can be an invaluable source of free website traffic.
You can find influencers within a variety of different niches and platforms. For example, Instagram and YouTube are good places to start. Identify an influencer who will be a good fit for your website or product and then reach out to promote your products or services. Influencers can not only help you drive traffic to your website but also help you build relationships.
An email newsletter is a great way to stay in touch with your existing readers and attract new ones. You can include things such as new content, promotions, discounts and more in order to encourage people to click through to your website.
It’s important to make sure your emails are engaging and interesting, as this will help to ensure they’re opened and clicked on. You should also make sure to keep track of the data you get from your emails in order to optimize them for better performance.
Once you have people visiting your website, you need to make sure that your website is optimized for conversions. Research has shown that the average website conversion rate is three percent.
To get more conversions, you need to optimize your website’s design, layout, content and more. For this, it is recommended to hire aCRO agency who knows the ins and outs of how to improve your conversion rate.
Getting more traffic to your website is not an overnight job. It takes time, effort and a lot of patience. By following the above tips and strategies, you can make sure that your website is properly optimized for search engines to improve its visibility.
Additionally, by experimenting with unique content, investing in backlinking and running effective social media campaigns, you can ensure that your website stands out from the competition and attracts more visitors.