Conducting Market Research Before App Development


The first step of app development is market research. Market research refers to the investigation of the market to understand the prospects of any given business plan. This step is the most important in app development! Your entire app development plan, its execution, and accordingly its success depends on the market research.

What is Market Research?

Through market research, you investigate the market and evaluate the future prospects of your business model. It allows you to evaluate how practical and feasible your plan is. Moreover, this research can also enable you to explore better opportunities in the market.

Methods of Market Research

Here are a few methods that you can use for market research:

1. Surveys:

Questionnaires, including open-ended and close-ended questions, are effective data collection methods. You can get a lot of valuable insights about the users’ interests, mindset, socioeconomic status, needs, and expectations.

2. Investigate the existing data:

You may look at data on reliable data platforms such as and Statista to understand the latest trends, prospects, and opportunities in the business of app development.

3. Case studies

By going over the Dallas mobile app developmentcase studies of some of the most successful applications, you can learn about the challenges, growth prospects, and development techniques.

Carrying out Market Research

To carry out market research, you need to do the following:

1. Conduct a Competitor Analysis

Look at applications in the market that has a business model which is similar to your business model. Investigate the following:

  • Strengths
  • Weaknesses
  • Consumption trends
  • Marketing strategy
  • Unique selling points
  • Technologies used

2. Consumer Research

Understand the needs and expectations of the users through consumer research. For consumer research, you need to identify your targeted audience on bases of the following:

  • Age group
  • Geographical Location
  • Socio-economic class
  • Education
  • Personality
  • Values
  • Motivations
  • Interests

3. Validate your Idea

Once you have sorted out your plan and you have done research from your end, then you need to approach experts and experienced people to validate your idea. You may talk about your idea to the leading custom software development company and discuss your plan with them. They will help you analyze the following:

  • How practical is the idea?
  • Pros and Cons of app development
  • Budget
  • Project Timeline

4. Study the Latest Trends

While competitor analyses and a development company will give you some idea about the trends in app development, you should also do your own research on the latest/ emerging trends. Go into the details of each of the trends and weigh the pros and cons of those trends for your app idea.

5. Carry Out SWOT Analysis

Through SWOT analysis, you identify the strengths, weaknesses, opportunities, and threats in your business model. This helps you identify the following:

  • Advantages of developing such an app
  • The loopholes in the plan
  • The prospects of the app in the market
  • Risks and challenges that may arise

Through SWOT analysis, you can develop a more robust app development plan.

6. Find the Top-Notch Developers

As entrepreneurs, you need to make sure everything about your plan is solid, including the developers you hire for the task. Out of the numerous developers and development companies, you need to find the best one through research. Find the bestcustom software development company and communicate your goals and plans to them. Make sure they can match your requirements, budget, and timeline.

Compare and contrast two or more development companies to make sure you hire a Dallas app development service that is more relevant and appropriate for your application.

Implementing the Research Findings

To implement your research findings, you need to document all of your research findings. Analyze these findings and based on your analyses you need to decide what’s best for your application. Accordingly, make a detailed plan for your application. The plan must include the following:

  • The nature of the audience
  • The main idea of the application
  • Operating system/ device
  • Services that the software would provide
  • Features that will be included
  • Technologies and trends that the app would incorporate
  • Monetization model and strategy
  • Marketing and promotion of the application
  • Scalability

Once you have a foolproof plan ready, hire the best software development company and convey these requirements to them. Closely monitor the app development process and give your feedback to the development team to ensure your criteria and expectations are being met.

The Research Continues after App Launch

You may think that the role of market research is over once a solid application plan is ready and communicated to the developers. That is not the case. You need to continue your research even after the app has been launched to study the following:

  • App performance
  • Customer retention
  • Customer satisfaction
  • Response and feedback of the users
  • Software functionality
  • Scalability prospects

Based on this research, you shall modify and update your software, improving its quality and scaling your business for growth.

Research is particularly important when you’re considering to add a new feature in your application to scale your business. In this case, you will be required to conduct detailed market research again to see the demand and the market for the feature you’re planning to introduce. You will also be required to weigh your pros and cons, challenges and risks, and opportunities. Failing to conduct before scaling the application can lead to losing your investment, losing older customers, and negatively impacting your brand image.


App development is a long process that takes up a lot of your resources. To make sure that your resources are spent in the right direction, you need to conduct proper market research. Through market research, you may maximize the probability of your application’s success. Take out some time and investigate all the important factors that may have an impact on your application before drawing conclusions and stepping into app development.

Once you have your findings, you can make better decisions for your application. The research will help you identify the best trends, operating systems, tools, technologies, and app development services, thus, enabling you to come up with a mind-blowing app that is in line with the most recent trends.

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