Tips for Marketing Your Service as an Esthetician


Your work as an esthetician helps clients beautify their skin. Although you are trained in this field and confident with your skills, it may not be enough to grow your business. Of course, it doesn’t mean that they are unnecessary because they are; your skills are what will keep customers coming back. However, before you get to show clients what you got, you should be able to encourage them to go to you first, and this is where marketing comes in. A marketing specialist can help with your campaign. And although you may not be an expert in this area, there are things that you can do to help with the marketing effort.

Get your business listed

Google is one of the leading search engines, so many consumers use it when searching for what they need, including esthetician services. Claim your name in Google My Business, so your information will show when clients look for the service you offer or your name. Ensure that you enter all necessary information to make it easier for customers to contact you or find your location. Do this on other popular directories, too, like Bing and Yelp.

Work on your branding

Branding is vital in every business as this is what creates an impression on your customers. It’s even more critical in your line of work because it has something to do with your image. If they see your branding is professional and appealing, it will gain their trust, thus encouraging them to try your service. Keep it consistent so that clients will remember you. That includes everything from your salon design to your esthetician logo. Consider the theme, including the colors, images, and fonts you will use, and remain consistent. For example, your logo should be the same on every platform, like your calling cards, letterheads, brochures, and other marketing materials.

Create a website

If you don’t have one yet, create one, as it’s an extension of your salon online. Customers may want to check more about your business, and your website would let them conveniently do that. Again, ensure that your branding reflects on your site to foster familiarity and trust. Your website should also be responsive so that clients can view and access it properly regardless of their device.

Use social media

Social media is a powerful tool. Utilize this platform to reach your target audience, show more about your brand, and build a relationship with them. Post not just about your products or services but helpful, engaging content related to your field that will spark consumers’ interest.

Partner with other business

Check out other businesses in your local area that are not your competitors, and offer partnerships. For example, clients could get a discount on your service for availing of your partner’s products or services. It’s a win-win situation for both parties because they could add value to their customer’s experience, and you get the chance to turn those customers into clients too.

Don’t stop working on your marketing campaigns, even when you start to see your clients grow. You want to stay relevant to keep your business thriving and move in the direction you want.

Was it worth reading? Let us know.