There are several tips to consider when designing your homepage. These include avoiding conflicting call-to-actions and creating an easy-to-use user experience. You should also avoid starting your links with your company’s name. Finally, you should make sure to include a clear call-to-action.
Avoid conflicting CTAs
Your call to action (CTA) should be a prominent part of your online presence. It should be easy to find, but it must be placed in a way that draws attention. It should also be placed in a space that is free from clutter. However, you should avoid placing the CTA at the top of the page, as this will make it incongruous with the other elements on the page. The CTA should appear when a visitor is ready to take action, typically after the content has prepared the ground for it.
Your CTA must also offer your visitors an incentive. Make your CTAs clear and persuasive, and use proactive language. Using a strong imperative verb in a CTA will ensure that your site visitors feel motivated to complete the action. It also puts the focus on your visitors’ decision, and builds their confidence to click.
A CTA can take many forms, but HTML buttons tend to perform best. People are programmed to recognize buttons, so making a CTA look like a button increases click-through rates by 45 percent. Make sure that the CTA’s copy is short, no more than five or six words.
Rather than placing one CTA at the top of the page, use two or three similar CTAs on one page. For example, a homepage could have three different CTAs on it, each with a similar weight. The main conversion CTA, “Click here to learn more,” is the most prominent CTA on the page, and the headline should appear above the button. Buttons two and three are the same weight, but offer different paths to different sections of the website.
The colors you choose for your CTA should make it stand out. Choose colors that are a perfect match for the CTA and the rest of the page. Avoid using colors that clash with each other because it will only confuse your site visitors. For instance, if you have a brightly colored background, use light green for your CTA button.
Create an easy, intuitive, and straightforward user experience
A user-friendly interface is the key to an enjoyable experience. It is important to understand your users’ mental models and design the interface to fit their expectations. While this can be tricky, it is possible to get some insights from talking to your users or observing their behavior.
A user-friendly website will make it easier for visitors to navigate and will result in higher conversion rates. It will also increase user loyalty. The design of a user-friendly website should be simple and intuitive. Focus on what your users want from the website, rather than trying to cater to every potential user.
Users will spend most of their time on your home page, so it is crucial that you make it easy for them to find what they need. The user should be able to navigate the home page without requiring the help of your product or service. It should be easy to find your home page, make changes, and access other administrative areas without navigating too much.
Users must have a mental model of your website. Ideally, your home page should mirror the mental model of your target audience. If you don’t do this, the process of using your website will be difficult. By developing an intuitive design, you will reduce the target knowledge requirement and make it easier for users to navigate.
Avoid starting links with the company name
The best way to start off your ideal home page is by showcasing the benefits of your product or service. The key is to highlight how your audience’s life will change when they invest in your product or service. You can do this in several ways, but the main focus is on showing how your product or service will benefit your audience.
Create a clear call-to-action
Your ideal home page should contain a clear call-to-action. It should be obvious when first loading and convey the most important action on the page. A clear call-to-action button is critical to generating conversions. It should not be too large or hard to read, and should use color effectively to attract attention.
A clear call-to-action should encourage the user to take an action. Often, these buttons are clickable, but in other cases they are plain text. Whether they are clickable or plain text, these buttons have a profound effect on the success of marketing campaigns.
Another way to make a call-to-action compelling is to use first-person writing. This will make the user feel more human and encourage them to take action. Moreover, writing in this style creates an impression of urgency. For instance, by using a time-sensitive offer, users can be prompted to act quickly.