Here is how Leaders win followers and what you can learn from it

When you’re trying to make an impact, the question of “How do leaders win their followers?” may seem daunting. After all, many leaders aren’t necessarily the best role models. It’s difficult to be a leader, but following a proven model of leadership is a powerful way to increase the loyalty of your followers. Here are some steps to consider. You may want to take a look at these traits in yourself.


Character is the fundamental characteristic of a good leader, and the core competency that builds trust. There is an old Indian proverb: “Wealth and health are something that we can always rebuild. But character is everything.” This proverb highlights the importance of ensuring that your actions match your words. Contradictions in character are frustrating, and undermine trust. In other words, your followers need to trust you. If your character is flawed, they will doubt you.

Ultimately, the way you treat your followers will influence their behavior and their responses to your transformation effort. Fortunately, there is a way to increase the responsiveness of your followers to your transformation efforts. Listed below are three attributes that your followers look for in a leader. These four qualities will make you more effective in the workplace. Here’s how to build them:

Leadership with character is critical to creating a better world. Leaders with character create an environment where everyone is better off. Their influence extends beyond organizational imperatives to the moral, economic, and political fabric of a society. And while we may not see it immediately, character is critical to the success of any leader. People follow people with good character. You don’t need to be the best in order to achieve your goals, but we can certainly help by being a good example of character.


Effective leaders must master the art of communication. Whether communicating to a single audience or a multitude, they must be able to effectively convey their ideas. In addition to learning how to handle a rapid flow of information, leaders must be aware of the different modes of communication and excel in each. In the process, they must establish and maintain credibility. Here are some ways to improve your communication skills:

First, recognize that not all followers support and follow leaders. Some may even oppose the leader based on their own agenda. For example, some physicians who developed Vioxx were personally invested in the drug. Their own passions drove their efforts to defend the product despite the serious side effects it caused. Senior management did not force them to do so. Therefore, they failed to win the support they needed to be successful. If this were to happen, they would have to be willing to let go of their position and resign.

One technique that helps leaders win followers is the use of reflective listening. This method enables an individual to think about ideas before presenting them to followers. Reflective listening is the most crucial stage of communication between a leader and a follower. If this step is not executed well, a follower relationship can be damaged. Similarly, a follower’s trust in a leader is diminished. By using this technique, you can build trust among followers and win their respect.

Effective leaders are masters of communication. According to the Economist Intelligence Unit, ineffective communication is responsible for a lack of trust, a poor performance goal, and lost sales. Lack of communication costs big companies $64.2 million dollars annually, while smaller businesses lose $420,000 a year. Effective communication allows leaders to rally their teams around a shared vision, establish trust, and navigate organizational change. It also helps leaders develop roles that are consistent with their personal and professional life.


How do leaders win followers’ trust? The American philosopher John Rawls divided earning trust into two stages: “originating consent,” during which the leader acquires power legitimately, and “joining consent,” during which people constantly assess whether or not to trust the leader. While leaders with the highest level of trust typically enjoy the most followers, others may need to work to gain their followers’ trust. Fortunately, the study has some useful insight for leaders who want to earn their followers’ trust.

The basis of trust is the belief that leaders will do what they say they will do. Similarly, people do not trust leaders who have a history of making promises they can’t keep. Although leaders aren’t perfect, they should strive to exhibit these qualities. People have an instinctive need to believe that leaders are trustworthy and will honor their commitments. In turn, their trust in leaders is a fundamental currency that makes them successful.

A leader’s words and actions must be aligned with their organization’s values. If leaders are untrustworthy, employees will be less likely to engage with them and be loyal. This is why leaders should communicate their values clearly and often. Without this consistency, employees may become suspicious and even feel threatened by their leadership. When this happens, it’s time to develop a trust-building strategy. And, as an added bonus, it can be fun!

A trust-building strategy involves several steps. First, the leader must earn the trust of his followers. They must increase the perceptions of authenticity by behaving in line with their beliefs. This is crucial for creating a positive environment for employees. Authentic leadership also fosters an authentic relationship between the leader and the team. The leader should be transparent with their team members, as well as with themselves. And remember to keep your followers’ trust in mind.

Building trust is an ongoing process, and a successful leader invests time and energy into establishing the relationship. They keep their promises, keep their word, and align their behavior with their values. And, once they lose trust, it’s not easy to rebuild it. Therefore, leaders should be honest, communicate facts clearly, and show compassion for their employees’ feelings. Furthermore, they must be consistent and give credit for good work done by their team members.


There are several characteristics of an effective follower. It exhibits personal responsibility and ownership in an organization. Effective followers do not simply accept security or permission from leaders or organizations. They actively seek ways to grow and contribute to the organization. In fact, they demonstrate two of the three dimensions. They are courageous in their behavior but have room for growth. The following is an example of an effective follower. It is important for leaders to learn from their followers.

A leader can foster a culture of courage by fostering a courageous following style. Courageous followers are not afraid of the hard work required to serve a leader. They often take on additional responsibilities that would otherwise be burdensome for a leader. Courageous followers are also keenly aware of areas in which their own strengths complement the leader’s. Courageous followers are as passionate about achieving a common purpose as their leader.

Great leaders show courage in making tough decisions. They demonstrate bold judgment, take calculated risks, and exhibit a reflective disposition. Regardless of the circumstances, followers seek leaders who make decisions decisively, interpret situations with rational intelligence, and display humility. Courage is one of those attributes. Courage helps leaders win followers. You can build a culture of courage by learning more about this important trait. They will inspire people to follow you.

Was it worth reading? Let us know.