Starting a digital marketing business is the easiest part. What’s difficult is turning it into a profitable venture. So, the question is, “How to run a successful digital marketing agency in 2021”? Let’s elaborate on Revpanda’s story and break down the important factors to understand the fundamentals.
But before we begin, remember that digital marketing is a dynamic industry. You must constantly evolve and adapt to changes to grow your business. Progress comes with time. So, take a consistent approach to scale up.
The Story Behind Revpanda’s Success
Among the key strategies that Revpanda uses, the following are the most important.
Focus on a Specific Market
Digital marketing is a competitive industry. You need to pick a specialisation and create a niche for your business to excel. The trick is to find what you’re good at and capitalise on it. If you’re spreading your tentacles too far, you might sway from the goal. So, stick to serving clients from a specific market with a laser focus.
Leverage Lead Magnets
A digital marketing agency needs lead magnets to initiate a client’s journey. Prominent examples include white paper, cheat sheet, template, eBook, etc. Since most viewers won’t convert to leads unless you give them a solid reason, it’s important to create a powerful lead magnet and leverage it well.
Use Online Directories
One of the most powerful yet overlooked strategies is to list your business on as many online directories as you can find. By simply listing the agency on online directories, you’ll generate leads for much cheaper than running banner ads. Start with generic directories like Google and Yelp and move on to industry-specific directories.
Create Case Studies from Previous Projects
Successful projects are a goldmine for growth. While it’s essential to gather testimonials and positive reviews from previous clients, don’t just stop there. Compile your experience and create a detailed case study highlighting the client’s requirements and how you met them. Finally, dedicate a page on your website to showcase your past performance.
Promote Your Marketing Agency
If you claim to excel at promoting your client’s business, you must be able to replicate the success for yourself. So, be your advocate and deliver results for your brand. This serves two primary purposes. First, you reach out to prospective clients. And second, you can create a detailed case study around your business and the challenges that you overcame.
Simplify the Project Management Process
When a prospective client contacts your agency, they want to know what strategy you plan to implement. If the process is complex and daunting, they might lose interest. Make sure your strategy, reports, templates, tools, and team are all in order. Your clients have enough problems of their own. Don’t complicate things any further.
While there are several crucial steps to creating and running a successful digital marketing agency, these are the top six strategies that Revpanda uses to stay at the top of the game. For queries, get in touch today, and the team will be glad to assist you as soon as possible.