When you want your business to be a success, the first step will always be to create an online presence and allow everyone to know what you do best. Knowing how to optimize your website is fundamental, as it will be the first thing your potential customers will search for before getting in touch with you. If you handle a law firm, you already know how this entire process works, and you probably already set up your website.
However, doing it effectively, with SEO and mobile users in mind, is not an easy task. These things often get overlooked, but they represent the keys to success for every business, law firms included. We all spend our days looking at our smartphones, checking our feed, reading emails and so on. It only makes sense that the majority of your customers will be looking at your website from their mobile devices.
Having a poor mobile experience will severely impact your online presence, which will cause you to lose a lot of clients.
A Mobile SEO Strategy Allows You to Be Competitive
Many view a mobile friendly website as a requirement. It’s necessary if you want to be competitive because if you’re not building a correct mobile experience, you allow your competitors to always be one step ahead of you. The average user will immediately look for another law firm if he is presented with a slow and poorly optimized experience. It’s not a secret that Google includes page speed and mobile-friendliness as ranking factors, and you need to have your website rank higher, as most people won’t look after the first page of search results. If a client is looking for your services, he is obviously worrying about legal issues, so he’s not going to wait for your page to load and he most certainly won’t find himself waiting to use a desktop device just so he can see your website’s content correctly.
Do Not Complicate Things
You don’t need to be fancy when dealing with your mobile law firm web design. Having a simple and intuitive way to navigate content is enough. It’s the first step to consider after doing everything you can about your page speed and responsiveness. If going through your website turns into a complicated experience with a lot of sections and things to click before you’re able to find the information you need, your mobile visitors are going to feel frustrated and are most likely to find a page that allows them to find the desired content in an easier way.
Having huge and informative images might look amazing on a desktop device, but they end up being detrimental to a mobile experience, as they will negatively impact your page speed and create unnecessary confusion. Scrolling is another important factor which might sound insignificant at first, but it’s as important as everything else. Your visitors don’t want to find themselves scrolling infinitely before they can visualize content, so keeping your pages short is another thing that should always be considered. But don’t use smaller text for this step, as having to zoom in just to read will cause even more troubles.
Experienced Mobile Web Design Experts
Your clients use your services for legal issues. So why not do the same when it comes to your mobile web design? Talking with an expert who already knows everything about this entire process will allow you to give your potential clients the best experience possible. It will also save time, as you’re not going to be worrying about all of this while trying to win a lawsuit. Their services represent the best option for your law firm, so don’t underestimate the importance of hiring an expert.