In the past, the fashion world has seemed like a place out of reach to the general public. A mysterious place; which only the rich and famous could be part of. These days, however, thanks to the revolution of social media, this world has opened up, and everyone can join in and share experiences. Social media has had a huge impact on fashions and trends.
One of the leading examples of social media which has affected fashion is blogging. The demand for blogging has increased immensely over the past few years, and more people are becoming involved in this way of connecting with each other. Fashion bloggers report on the latest fashions and trends via relevant websites, before they reach magazines, and interestingly, we now see bloggers sitting in the front row of catwalk shows. A place which was previously reserved for only celebrities and designers. The reason there is such a huge interest in this form of social media, is not only because we can usually relate to the writer, but also because they have the ability to report on the latest trends instantly after the shows have taken place. This diminishes the need to wait weeks or months on magazines being published, or websites updated. It also gives us a platform to interact and communicate with each other.
Popular websites such as Instagram Pinterest, twitter and YouTube have also had a tremendous influence on ladies fashion and current trends. Top designers such as Burberry and Louis Vuitton have used these types of social media to stream live catwalk shows as they happen, which enables viewers to tell each other about the latest fashion before it reaches the shops. It is also a way to communicate directly with designers, which increases their awareness of what looks are popular and what fashion enthusiasts are interested in. It enables people to feel connected and express their opinions. It also allows people to have a direct influence on fashion trends, and know their views are valued. Designers are also developing ways for viewers to make instant clothing purchases, during these live performances.
Fashion dedicated sites such as Polyvore and Chitopia have in-built forums, where visitors can interact with each other, and share style tips and advice. There is also the option to upload photos, and show off your personal style. These types of fashions sites have a significant affect on current trends, as people love to talk to each other, and what better way to showcase your own unique style, and allow others to become inspired and even replicate ideas.
The increase in social media not only affects styles and trends, but it also allows designers to reach a higher amount of people, in a shorter time frame. It can greatly increase traffic to specific websites, and as a result, make a huge impact on online sales. The need and desire for social media is only set to continue and make way for an even more interesting and inspirational way to interact and enjoy the latest styles.