An Absolute Beginner’s Guide to Search Engine Optimisation

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It has become a mandatory requirement for all the online businessmen to do an online SEO. Search engine optimisation is the process of enhancing the volume and quality of site traffic from search engines to a particular web page or a site. This improves the visibility and ranking of that particular site on search engine results pages (SERPs). A particular site is ranked on the SERPs based on certain keywords. The importance of SEO is evident in the fact that it is one of the best ways to drive targeted traffic to your website.

Organic SEO is a process where the optimizer focuses on making the site as search engine friendly as possible. Organic SEO aims at increasing the position of a site in search engine results pages (SERPs) by adding relevant and targeted keywords. Organic SEO aims at increasing the number of visitors to a site, the number of inbound links, the average time on the first page, and the number of clicks.

Search engine friendly SEO helps to improve the position of a website in SERPs by using certain strategies. Keywords should be chosen carefully according to the target market. The choice of keywords should be based on competitive analysis of seo campaigns of rival companies. SEO firm usually employs the use of pay per click (PPC) advertising, which places ads on prominent positions on SERPs. PPC advertisements are generally effective in getting maximum traffic but sometimes create problems like lower rankings or sometimes even no traffic at all.

The other popular form of seo is On Page Optimisation, which helps in improving the visibility of the site on search engines by including certain targeted keywords. On Page Optimization techniques include meta tags, title, H-tags, keywords in URL, content and headers. Content is the most important part of seo, because search engines give more preference to content. Other techniques used for seo are writing keyword rich articles, creating high quality links, social bookmarking, and off page factors such as directories, article directory, blogsites, etc.

Another popular way of seo is off page SEO, which includes writing Meta tags, optimizing images and improving site maps. Writing good quality Meta tags can increase the rankings of a site in SERPs. Optimizing images helps in improving its appearance in SERPs and is an important step towards increasing traffic. Making content dense and informative is another technique of optimizing content.

To improve the rankings in search engines, it is important to implement some of the above tips. If SEO efforts are done in the right manner, it will surely bring about a marked improvement in the rankings of websites. However, it is essential to use ethical SEO techniques as Google takes charge of maintaining the search engine rankings. The best part is that it does not cost much and is highly effective.

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