Gen Z, millennials think online presence more important: Study


(IANS) As so many first impressions, both individual and businesses, are now happening virtually, 60 percent of Gen Z and 62 percent of millennials think presenting oneself online is more important than in-person, finds a study.

Compared to Gen Z and millennials, only 38 percent of Gen X and 29 percent of baby boomers find digital presence important.

The study, by US-based e-commerce platform Squarespace, surveyed over 2,000 US adults to find the roles of websites in daily life and how memorable they are.

Nearly half (44 percent) of Gen Z and 39 percent of millennials say they make a better impression online than in person, versus 21 percent of Gen X and 8 percent of Baby Boomers.

Gen Z are more likely to remember the last website they visited (43 percent) than their partner’s birthday (38 percent) or their own social security number (31 per cent).

A whopping 92 percent of Gen Z is also well able to multitask while browsing websites online — they’re also more likely than any other generation to eat food (59 percent), listen to music (59 percent), talk on the phone (45 percent) or dance (28 percent) while browsing websites.

“The majority of Gen Z believe that how you present yourself online is more important than how you present yourself in person — and while 92 per cent of Gen Z are typically multitasking with other activities while browsing the web, they’re also more likely to remember the colour of a website than someone’s eye colour,” said Kinjil Mathur, Chief Marketing Officer at Squarespace.

Further, Squarespace discovered that Gen Z is the most ambitious generation: the vast majority (92 per cent) of Gen Zers would start their own business, compared to 86 per cent of Millennials, 74 per cent of Gen X and 50 per cent of Baby Boomers.

The survey also found that the younger generations are more adept at navigating social life online.

About 86 per cent of Gen Z and 79 per cent of Millennials look people up online before meeting them for the first time, compared to 65 per cent of Gen X and 44 per cent of Baby Boomers.

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