This sales strategy within your website provides benefits for both your consumers and your company. What is the shopping cart when you go for online shopping? A shopping cart is a component of a website, which makes it easier for consumers to buy a product or service by accepting the order and the corresponding payment in a few steps, with different ways of charging and reserving the product. So what is car for? Here we tell you what they are.
1. Data management center
Having a shopping cart will help you collect information to analyze consumer behavior patterns; maintains the history of orders and payments and collects the data of both the contact and your method of payment.
2. It is a means of evaluating the user experience
Shopping carts are perfect for analyzing successful purchases (and those that were not achieved), through consumer evaluation. At the end of a purchase, users can share their opinion and, in this way, the company can use it to improve their experience.
3. Allows you to save wish items
It has happened to most of us that we enter a website, we see something of our interest but that at that moment we are not willing to buy it. The shopping cart acts as an online store, in which we can add a list of items and services that attract us, come back later and buy them.
4. Inspire more confidence
As a user, entering a website that has a shopping cart makes you feel that you are shopping with professionals. Shopping online is getting safer and easier, and providing this option to users makes them feel interested.
5. It gives greater flexibility of payments
This represents a great benefit for both buyers and the company. For the owner, it means increasing the chances of having an accelerated payment, in addition to displaying products related to those that the customer has bought to encourage more sales.
For customers it means not having limitations when paying by transfer or with different types of credit or debit cards and, when finding related products, having valuable offers without having to carry out a new search.
How to prevent your customers from abandoning the shopping cart
There is a statistical fact that is not so pleasant: 98% of the people who visit an online store will not make a purchase; Furthermore, e-commerce loses on average more than 75% of its sales due to shopping cart abandonment.
But why does this happen? Mostly because the consumer is not ready to buy yet. Another important reason is that the site where they want to purchase a product or service is too slow or difficult to understand.
The good news is that there is always a solution for every bad thing, and here are several:
Never hide the real costs
Something that we will always recommend is that you be very honest with your clients. They value a lot when all the terms and conditions are clarified from the beginning, and the best thing in this case is to establish the shipping prices from the first step of your purchase. This also applies to other charges such as taxes, service charges, among others.
Avoid forcing registration
As we already mentioned, consumers are looking for agility when buying online. If a user wants to buy on your website, but must invest time and effort in creating a new account to do so, it is most likely that they will abandon you.
To provide a solution, you can choose between two options: the first, not forcing him to register in the middle of his purchase journey; Give him the opportunity to complete his order and, upon completion, ask him for registration. By having everything completed, there is less chance that you will want to leave just to take a few more steps. The second, allows you to register automatically through platforms such as Facebook, as it is a faster process.
Gives more security to the client
Although online shopping in Pakistan is becoming increasingly popular, it is very common (and understandable) for users to worry about the security of your website. Nobody wants to lose money or be scammed; therefore, offer as much confidence as you can. People want to buy from someone real, so do your best to prove it.
To achieve this, make the design of your page look professional that the images you use have good quality and preferably that you have a Secure Sockets Layer certificate (secure connection layer, or SSL for its acronym in English). Another way to gain the trust of consumers is to add to your site the reviews and recommendations made by people who have already bought from you. Shopping cart abandonment isn’t 100% avoidable, but you can greatly reduce it by applying these tips. Now that you know the function and benefits of the shopping cart, several ways to have it on your website and how to prevent customers from leaving prematurely, it is time for you to implement it.