Historically, if someone was having problems with their heater or air conditioner they waited until they saw their neighbor or coworker and asked who they used to fix it. Today, your customers don’t want to wait. They will pull out their phone and ask Google who can fix their unit.
And if your online HVAC marketing isn’t on point, you will miss out on that sale. So, don’t wait around for those precious referrals, take action by setting and reaching your digital marketing goals. Don’t worry if you don’t know what to do, we’ve got you covered, so keep reading to learn everything you need to know about improving your marketing strategy.
What Is HVAC Marketing?
Your HVAC marketing plan must encompass all the moving pieces of your marketing strategy. This will include optimizing your website, social media marketing, email marketing, and more. Don’t wait until the next heatwave to start your marketing efforts.
You must work year-round to build awareness around your brand and grow your customer list. The first place you need to start is with search engine optimization. When someone asks Google a question, does your website have the information to answer it? Is your HVAC SEO strategy perfectly refined to drive local traffic to your site every day?
Answer these questions now so that in the dead of winter when your customer’s heating goes out they reach for their phone and call you instead of asking Google.
How to Get More Customers for Your HVAC Business
From pay per click to organic searches you can generate new leads every day through online marketing. Likewise, when you optimize your business listing on Google, you’re sure to get more customers day in and day out year-round.
However, you can’t just run a dozen ads claiming to be an expert in your industry. You must prove it to your audience through authority-building content. Regardless if you create written or video content you must establish yourself as an authority in your industry.
And to do that you need to focus on content marketing as well as converting your traffic to subscribe to your email list. Too many business owners fear that email marketing is dead. But the data still shows that it’s the most effective way to get more customers for your business, and the same is true in the HVAC industry.
How to Promote Your HVAC Business
Seven out of ten American adults are on social media every day. So, if you want to promote your HVAC business you need to create a stellar social media marketing plan.
The key to social media marketing is to engage with your prospects and encourage them to visit your website. Ideally, your website is already set up to convert visitors to subscribers which will grow your customer list. However, to reach the most amount of prospective readers you must post a wide variety of content such as informational, educational, and entertaining posts.
It’s undeniable that social media is a great place to promote your HVAC business. But don’t get stuck chasing likes and follows.
None of that means anything if they don’t become prospects and eventual customers. So take the time to optimize your profile and drive traffic back to your website and onto your email list to escalate your lead generation strategy.
You’re Ready to Start Improving Your Marketing Follow these tips to improve your HVAC marketing plan. And then utilize the power of digital marketing to grow your HVAC business today.