The corporate culture guides how the workers of the firm feel, act, and think. The corporate culture is also the psychological and social environment of a firm. It symbolizes the unique personality of a business and expresses the ethics, core values, beliefs, and behaviors of an organization.
Today, the internet world has become so prevalent that if your firm’s employer seal is not strong, everyone will find out quickly. People tend to use social media to express positive thoughts about your services, products, and overall brand and share negative experiences they’ve had with your firm.
So, that brought me to today’s article. Before I wrote this, I conducted a quick study in my city of Kyiv in Ukraine.
The disturbing findings in my recent survey with a 650 corporate size tell us that most companies experience significant “execution gaps.” In fact, only 46% of the workers say their firm has a distinct strategic direction. Only 40% of employees say their company has clearly communicated its most meaningful goals (usually fewer than three). So much for technology remitting on its promise to streamline conversation.
So, what does it take to create a winning corporate culture amid today’s confusing economic indicators? Let’s explore.
- Observation: Research about the companies who excel at creating a happy and productive work environment, then prepare a list of the things that your firm could copy and turn it into your personalized winning corporate culture.
- Feedback from Employees: What would inspire them? How would they want to be treated? Do they like the way a particular firm treats its employees? Feedback like this is valuable information.
- Happiness Index: What kind of a firm do you dream of leading? You want the most satisfied employees ever, right? Build a fantasy and write down what makes your fictional employees happy, then use it as a series of ideas to pull from when forming your culture.
- Integrity: Although the value of honesty is self-evident, weaving it into the foundation of your corporate culture is an excellent way to solidify it within the firm. Furthermore, ensuring honesty is the prime priority will help stop your corporate culture from becoming ineffective and fake with out-of-touch, lofty, corporate catch-phrases.
- Don’t overestimate change: Once you finally hit that “sweet spot” where management and employees are working together smoothly, managers are satisfied, and the leadership dream is alive and well, then quit making massive changes to your office and instead focus on empowering individuals who are a great culture fit.
Now You Know