The Biden administration is unveiling a coalition of community, religious and celebrity partners to promote COVID-19 shots as it seeks to overcome vaccine hesitancy.
The Department of Health and Human Services’ new “We Can Do This” campaign features television and social media ads. It also relies on a community corps of public health, athletic, faith and other groups to spread the word about the safety of the three approved coronavirus vaccines.
Vice President Kamala Harris and Surgeon General Vivek Murthy met Thursday with more than 275 inaugural members of the community corps to kick off the effort.
The coalition includes health groups like the American Medical Association and the National Council of Urban Indian Health, sports leagues such as the NFL, NASCAR and MLB, rural groups, unions and Latino, Black, Asian American Pacific Islander and Native American organizations
The effort begins as the U.S. anticipates a boost in vaccine supply that will make all adults eligible for vaccines by May 1.