Are you a long-time plumber that’s learning how to grow your plumbing business? Do you want to learn about new ways to see manageable growth with your plumbing business?
If so, then you need to learn a few business management tips for plumbers that can help you build your book of business.
The key is to make your business model a well-oiled machine. If you don’t have experience in one area, find a way to get your hands on it.
See below for the best tips that every plumbing business needs to guarantee success.
1. Define Your Target Market
When it comes to marketing, this is one of the oldest tricks in the book. No matter how great of a service you have, you’ll never see results without targeting it to the correct customer.
The answer of “my target customer is anyone with a home” doesn’t fly. It’s too generic. If there’s one thing we can all learn about online marketing, it’s that niche advertising works best.
So, what does your target customer look like? Only you can decide. You can start to understand your target audience by developing a few buyer personas.
Buyer personas, for those of you that don’t know, are imaginary people you make up to give a face to your target audience. Let’s try it out…
Let’s say that you’re a plumber who primarily has commercial plumbing experience. You’ll want to use that to your advantage.
You come up with a buyer persona named Steve. Steve is the CEO of a local restaurant. He’s somewhat frugal but is deathly afraid that one unforeseen plumbing emergency will bring everything he’s built to a screeching halt.
Steve is heavily involved with the local chamber of commerce, where he quite frequently hosts events to generate interest in his upscale restaurant.
In those few sentences alone, we’ve identified a few key factors:
- An industry that could use your commercial plumbing savvy
- Your target audience’s biggest pain point
- Where you can market your company to connect with business owners like Steve
2. Find a Reputable Supplier
You want to make sure that your plumbers (such as yourself) have everything that you need. Having the proper supplies on hand is conducive to a great customer experience (limiting the setbacks they experience).
More importantly, you want to equip your company with the highest quality of supplies. The quality you use directly affects the quality of your service.
We recommend that you purchase plumbing supplies for the professional at Supply Smart. There, you’ll be greeted by a dedicated and passionate staff that offers the brands you know and love.
They also offer same-day shipping, guaranteeing that you have the equipment you need for all your jobs before the next business day. If you go with a lesser service, it can cause you to lose revenue.
Supply Smart also has monthly promotions to help you save on products and a SmartRebate Program to ensure you’re getting the quality that you expect.
3. Prioritize Positive Online Reviews
Let’s say you experience a problem with your home’s HVAC system. What’s the first thing you do?
For our money, we’ll bet that you pull out your smartphone, Google something along the lines of “HVAC service near me”, then call the first one that you see.
That’s the exact scenario your target customers go through when looking for your service.
This is all part of a marketing tactic called local SEO. A key part of that is prioritizing online reviews. Your customers use these to gauge whether or not you’re worth their call.
Anytime that you perform stellar service for a customer, politely ask them to fill out an online review. You might consider incentivizing them with a discount on a maintenance service as well.
Try to be responsive, regardless of whether the review is good or bad. If it’s bad, all you can do is apologize and offer for them to contact you directly. It helps!
4. Outsource Customer Service
We get it. As a plumbing business, it’s all hands on deck to make sure you’re providing the best service for the customer you do have.
That can sometimes make it difficult to answer calls from potential clients. But if you missthose calls, you’re losing business.
Fortunately, you can outsource to a service full of experienced sales reps that can answer your customer’s calls, schedule appointments, field any questions, and so on. Even better, it costs less than hiring one full-time employee.
5. Invest in Proper Business Insurance
Imagine the horror of having an emergency occur at a client’s home or place of business such as property damage or an injured worker. Without proper business insurance in place, you’ll be liable for all of the financial setbacks.
Be sure to invest in insurance policies such as business liability insurance, workers’ compensation insurance, umbrella insurance, and so on.
You can reach out to an insurance provider for more information. They will assess your business model and make recommendations on the policies that you could benefit from. Trust us, it’s worth the investment!
Use These Business Management Tips for Plumbers
Now that you have seen several incredible business management tips for plumbers, be sure to use this information to your advantage.
Start with step one: identify the customers you’re targeting to. With that one step alone, you’ll find everything else starts to fall into place.