Himachal invites Swiss investment in tourism, winter sports

Skiers wearing protective face mask ski as Sahara sand colours the snow and the sky in orange and creates a special light atmosphere, during the coronavirus disease (COVID-19) outbreak, in the Alpine resort of Anzere, Switzerland, on Saturday, 6 February 2021.

Himachal Pradesh and Switzerland share almost identical geographical conditions and climate, providing ample opportunities for Swiss entrepreneurs to invest in tourism, winter sports and information technology, Chief Minister Jai Ram Thakur has said.

Interacting with visiting Switzerland Ambassador Ralf Heckner here, the Chief Minister said the state has taken several initiatives to facilitate the entrepreneurs willing to invest.

The state has made considerable improvement in ease-of-doing business. The government is also investing on creating infrastructure to facilitate the entrepreneurs, he told the envoy.

Thakur said the salubrious climatic conditions and serene environment attract lakhs of tourists round the year which makes the state a hub for investing in the hospitality sector.

Efforts are being made to get a bulk drug park with the Central assistance, which would provide international facilities to the players in the pharmaceutical sector, he added.

Heckner said Switzerland is 12th biggest investor in India and has over 300 Swiss companies working in India.

Similarly, 100 Indian companies are working in Switzerland.

Himachal Pradesh is an ideal place for investment in tourism, hospitality, health, mechanical tools and allied sectors.

The similar climatic conditions of the state could prove an added advantage for Switzerland entrepreneurs, he added.

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Arushi Sana is the Co Founder of NYK Daily. She was a Forensic Data Analyst previously employed with EY (Ernst & Young). She aims to develop a global community of knowledge and journalism par excellence through this News Platform. Arushi holds a degree in Computer Science Engineering. She is also a Mentor for women suffering from Mental Health, and helps them in becoming published authors. Helping and educating people always came naturally to Arushi. She is a writer, political researcher, a social worker and a singer with a flair for languages. Travel and nature are the biggest spiritual getaways for her. She believes Yoga and communication can make the world a better place, and is optimistic of a bright yet mysterious future!

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