Champions Mercedes confirm launch date for 2021 F1 challenger


Reigning champions Mercedes have announced that their challenger for the 2021 Formula 1 season will be officially launched on Tuesday, March 2nd.

The Silver Arrows – who go into 2021 looking to seal an unprecedented eighth consecutive drivers’ and constructors’ championship double – will unveil their new car via a digital launch event.

The car will be called the Mercedes-AMG F1 W12 E Performance, and the team said: “The designation ‘E Performance’ is the new technology label used in product names and badging on all forthcoming Mercedes-AMG hybrid cars, with the W12 being our first Formula One car to feature ‘E Performance’ in its name.”

Mercedes are the third team to announce their launch date, with Alfa Romeo having confirmed they will take the covers off their new car on February 22nd, while McLaren will reveal the new MCL35M on February 15th.

Valtteri Bottas will be piloting the new Mercedes W12 this season, with reigning champion Lewis Hamilton still not confirmed as the Finn’s team mate, as talks over a new contract are yet to be concluded.

Although the new car will carry over a lot of parts from last year – including the chassis itself – Mercedes Technical Director James Allison insisted the team have been working as hard as ever in a bid to stay ahead of their rivals.

“We found ourselves in this very, very unusual position over the winter of not having all the normal stresses and strains on the organisation of the huge production effort of making a new chassis… because many of those aspects of the W11, our 2020 car, were simply inherited in 2021 by the W12,” said Allison, in video released by Mercedes.

“[But] it’s been a really unusual, unfamiliar but intense winter development period for this new car… [and] I say intense, because although bits of this car have carried over, the challenge of getting it ready for a new season has been every bit as difficult as it normally is because a lot has changed.

“As ever at this time of year we are just full of the anxiety and excitement of waiting to find out whether all this investment that we have made into the new car will indeed pay off with a challenger that is capable of fighting from the front,” he said.

(F1 Official Release)

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Arushi Sana is the Founder of Santerra Living and Co-Founder of NYK Daily. She was awarded the Times Power Women of the Year 2022 and Times Digital Entrepreneur of the Year 2023. Arushi is also a Sustainability Consultant for organisations looking to reduce their carbon footprint and also works with brands on social media to help them carve a presence in that niche. She holds a Degree in Computer Science Engineering from VIT University and a Diploma in Marketing Analytics from IIM Nagpur. Her interest in Sustainable Living and Interior Design led her to start a Sustainable e-Marketplace where customers can buy eco-furniture and eco-friendly products for everyday use. Arushi is a writer, political researcher, a social worker, a farmer and a singer with an interest in languages. Travel and nature are the biggest spiritual getaways for her, and she aims to develop a global community of knowledge and journalism par excellence through this News Platform.

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