Yogi to launch App for self-employment, job industry


The Yogi Adityanath government will launch the ‘Udyam Sarathi App’ on January 24 which will provide every information related to self-employment and the job industry at one click.

The Chief Minister will unveil a high-tech platform for the youth on the occasion of the ‘UP Diwas’.

The app, prepared under the ODOP scheme, is said to be a master-key for exploring self-employment opportunities for the youth.

Through the Udyam Sarathi app, youth will easily be able to get a varied range of business opportunities in different departments and sectors which will even include the state and Central governments, anywhere and at any time.

The app will also provide assistance by the state government, opinion of experts as well as the entire process of loan availability for the youth to start self-employment.

In addition to this, details of market availability, information regarding business models and strategies for development will also be present on the app.

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Arushi Sana is the Co-Founder of Santerra Living, a bio-pellet factory that makes a renewable form of eco-coal and Co-Founder of NYK Daily, a global news platform. She was awarded the Times Power Women of the Year 2022, Times Digital Entrepreneur of the Year 2023, Silicon India's Top 10 Women Owned Startups of Hyderabad 2023 and IHW Council Climate Health Influencer 2024. Arushi is also a speaker for Sustainability and Entrepreneurship at various forms like the World Bank, UN International Solar Alliance and Universities, and was also invited to the UN COP28 UAE Climate Conference. She is a Sustainability Consultant for organisations looking to reduce their carbon footprint and also works with brands on social media to help them carve a presence in that niche. She holds a Degree in Computer Science Engineering from VIT University and a Diploma in Marketing Analytics from IIM Nagpur. She has previously worked in Ernst & Young and Deloitte as a Forensic Data Analyst. Arushi is a writer, political researcher, a social worker, a farmer and a singer with an interest in languages. Travel and nature are the biggest spiritual getaways for her, and she aims to develop a global community of knowledge and journalism par excellence through this News Platform.

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