PM Modi appeals for Kashmiri Saffron to be made global

After being ‘vocal for local’ to make India ‘Aatmanirbhar’ (self-reliant), Prime Minister Narendra Modi on Sunday gave a clarion call to adopt “zero effect, zero defect” policy while manufacturing Made-in-India products and ensure that these produces should be “world class”.

Speaking in his monthly radio programme ‘Mann Ki Baat’, the Prime Minister said “the people of India have taken many steps forward and are getting vocal for local. Our manufacturers are also thinking about making top quality products. This will boost the efforts towards Aatmanirbhar Bharat”.

The Prime Minister said that while focusing on Made-in-India products the manufacturers should not compromise with the quality of materials produced by them.

“This is the right time to work with ‘zero effect, zero defect’ policy.”

He also urged the manufacturers and industry leaders here to ensure world class made in India products. “For this our industry associations will have to come forward and take forward our start-ups.

The Prime Minister also suggested to focus on items used by us in our daily lives and ensure that these items should be manufactured in India and support vocal for local call to make the country ‘Aatmanirbhar’.

“We make new resolutions every new year. On this new year eve, we should take a resolution to use only Made-in-India products,” said the Prime Minister.

The next time you want to buy ‘Kesar’ (saffron), do try Kashmiri saffron, Prime Minister Narendra Modi said on Sunday in his monthly radio programme ‘Mann Ki Baat’, while stressing that “we want Kashmiri saffron to be a globally popular brand”.

Noting that saffron is attached with Kashmir for centuries and it is produced in Pulwama, Budgam and Kishtwar regions of the Union territory, the Prime Minister said “Kashmiri saffron has been given Geographical Indication (GI) tag this year”.

“Through the GI tag, we want to make Kashmiri saffron as a globally popular brand.”

Going back in history, the Prime Minister mentioned how Abul Fazl, a prominent member of Akbar’s court, described the saffron after his visit to Kashmir for the first time.

Modi said that Kashmiri saffron is globally famous as a spice which has a variety of medicinal properties. “It is very fragrant, its colour is thick. Kashmiri saffron represents the cultural heritage of Jammu & Kashmir. Kashmiri saffron is very unique when it comes to its quality. It is also different from saffron in other countries. Kashmiri saffron has been distinguished by its GI tag.”

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Arushi Sana is the Co Founder of NYK Daily. She was a Forensic Data Analyst previously employed with EY (Ernst & Young). She aims to develop a global community of knowledge and journalism par excellence through this News Platform. Arushi holds a degree in Computer Science Engineering. She is also a Mentor for women suffering from Mental Health, and helps them in becoming published authors. Helping and educating people always came naturally to Arushi. She is a writer, political researcher, a social worker and a singer with a flair for languages. Travel and nature are the biggest spiritual getaways for her. She believes Yoga and communication can make the world a better place, and is optimistic of a bright yet mysterious future!

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