When someone lands on a website, it should take five seconds, or less, for visitors to figure out what a company does. Also, navigation should be clear and easy to understand, and the layout should be user-friendly.
Unfortunately, website design is complicated and, without the help of professionals, like the web design at Third Angle services, business owners may find it difficult to create a site that users love. While this is true, there are some tips that can help. Keep reading to learn how to improve any website design.
Create a Plan
When designing a website, it is not a good idea to just get started. To make sure the website meets the needs of visitors, it is necessary to determine the buyer’s journey. This includes everything from their first visit to the site to the moment they turn into a customer.
What pages are being viewed? What content is going to be read? And, what offers are going to result in the most conversions? When someone understands this, they can design a site that will help to nurture leads and move site visitors through the sales funnel.
It is important to design a website to focus on the next step, not the final step. It is about making sure that the right questions are answered and that they are answered in the right order. In many cases, this is where context must be considered. A designer needs to think about what they know about their existing customers—maybe even interview them—and then research how they made the transition from being a visitor to a customer. Then, it is possible to use this data to create a web design strategy.
Remove Unneeded Elements from the Website
Specific elements on a website will detract from the value and from the message a business is trying to convey. Content that is too long, larger website images, and complicated animations are just a few of the things that make this list.
Remember, today’s audience has an attention span that lasts approximately eight seconds. This means it is necessary to create a first impression that helps to get the main points across in a clear and concise manner. Usually, this is achieved by using powerful and short sections of content along with applicable photos and icons that have been sectioned off by concise and clear headers.
If all these things have been done right, take time to review the content and ensure no jargon is included. This is only going to “muddy” the content and wind up confusing users.
Some of the words that should be avoided include easy-to-use, scalable, robust, flexible, next-generation, best-of-breed, innovative, mission-critical, groundbreaking, cutting edge, and others. These are words that are overused and do not create appealing content.
Include Follow and Social Share Buttons
Creating amazing content and offers will only take a site so far if the users do not have the chance to share what is being posted. If a website does not have social share buttons on it, the owner is likely missing out on quite a bit of social media traffic that is generated from people who are reading the blog.
If this is all new to a website owner, social sharing buttons are the small buttons found at the bottom or the top of blog posts. They include icons from the main social media platforms and let users share pages directly to their own social media feed.
The buttons serve as a type of non-push tool that encourage social sharing from certain buyer personas. If someone is looking for tools to help them with this, there are several free ones available.
Use Strong Calls to Action
After visitors have made it to a website, are they clear on what needs to be done next? They will not know what pages they should view or actions to take if the design does not provide some level of direction.
Call to action buttons are just one of the many elements that show the user the next step they should take. While many people know that, it is easy to fail to use them properly to guide visitors through the website. It is easy to spam the site with BOFU or bottom-of-the-funnel CTAs, but it is necessary to use CTAs that are geared toward those who are at the middle or top of the funnel, too.
To figure out if a site is guilty of this common issue, it is essential to read through the pages on the site. Are most pages, and even the blog articles, only using CTAs with contacting for a consultation, trial, or demo? If so, now is the time to make an update.
Take some time to add CTAs that provide education and resources. This is the best way to solve a visitor’s pain points and get them to make a move.
Once the company is identified as one that provides the materials that can relieve the pain points, the individual will feel more comfortable diving deeper to see if the promises are true. Take some time to improve ineffective CTAs, as this is a crucial part of any website.
Use the Best Images
Not all images will fit with a site’s messaging. The good news is, there are a lot of options to choose from, even some that are free. However, there are far too many website designers that try to add too many stock photos to the site. Just because there is an image on a stock site does not mean it will look genuine or evoke a sense of trust in the business or company. It is best to choose photos that show real people who work in the business.
Getting Website Design Right When it comes to website design, there are more than a few factors to consider. The tips and information here will help ensure that the website design meets the needs of customers and that it encourages them to take action.