Corporate Video at a Glimpse – An Interview with Sheryl Chung

In a world where videos can go viral in minutes, creating corporate videos is a no-brainer. You can make the word about your business spread like wildfire and take the sales of your products or services to a whole new level.

If you’re looking for an experienced and creative team of designers and animators to provide you with brilliant corporate videos, we highly recommend you check out Kasra Design

Kasra Design is an award-winning animation company that has created over 700 commercial videos for some of the world’s biggest brands. 

Their infographics-style animation for Wood Naturally has garnered over 1 million views on YouTube. Another notable use case is a short animation for Maybank’s Hari Raya campaign, which gained over 2 million views within 1 month of posting on Maybank’s Youtube channel. This video received more views than any videos that this bank ever posted on their channel. 

The company has received numerous accolades, including a Gold Award at Indigo Design Awards 2020 and a winning award for Best Animation at Independent Film Awards 2019.

To gain a better insight into corporate video production, we talked with Sheryl Chung, the Managing Director at Kasra Design. Read the full interview below:

You have been working in the industry for over ten years. What has changed since ten years ago in corporate video production?

Technological advances have played an enormous part in the developments of videography over the past decade. Apart from advances in 3D animation and computer-generated motion graphics, we now have VR, AR, and many other options for making innovative corporate videos.

There have been breakthroughs in video editing as well. The rise of social media has created a high demand for engaging videos that get people talking. To make a successful corporate video these days, you must create something that people will want to share.

What are the steps in making a corporate video?

Before getting into the actual making of a corporate video, you need to write a script. If you’re making an animation, you’ll need a character design and style sheet, too.

The next step is making a storyboard to visualize the script and help the designers and animators convey the right message. Once the storyboard is digitized, you’ll need a voiceover recording before you can start producing your animation or live-action video.

What remains is to add background music and sound effects, format the video, and include translation and a foreign voiceover if necessary.

How long does it take from start to finish to make a video?

Including preparation, creative development, pre-production, production, and post-production, making a corporate video can take anywhere from 4 weeks to 7 weeks. The production time depends on the duration of the video as well. The longer the video, the more time it takes to produce.

It also depends on the complexity of a project and whether you’re making an animation or a live-action corporate video. The latter is faster to produce, usually taking several days.

What are the typical costs of such videos?

Typically, 2D animated videos cost between $4k – $5k per minute. Some companies charge $10k and above per minute. So the price gap between video production agencies is quite wide depending on their location and the level of quality that they offer.

3D animations generally cost more, ($10k per minute or more) as they require more production time. The same goes for live-action interview types because of the crew, location, and cast.

Is it recommended for startups, or is it just something established companies need?

Both startups and established companies can benefit from corporate videos. Startups can raise brand awareness and explain the benefits of their products or services to their specific audience. 

No matter how big or small, any company can make corporate videos to advertise events, stream a live event, make sales pitches, launch products, or train their staff. The possibilities are endless!

Do you have any tips to stand ahead of the competition when it comes to producing a corporate video?

It all comes down to being different than the crowd and being an excellent storyteller. Come up with a unique and exciting story that will trigger positive emotions, but focus more on narrating it visually rather than overwhelming your audience with words.

The absolute key is to know your audience. Know their language, know the trends, know what truly resonates with them. Those insights give you the power to engage people and stand out.

How to make a creative storyboard for this type of video?

A storyboard is a sketch of all the scenes that will appear in an animated video. The first scene you sketch (the opener) needs to grab attention immediately and entice the viewers to keep watching. So, it’s the most crucial scene when making a storyboard.

The next one or, rather, several next scenes present a problem, that is, your audience’s pain point that your product or service can solve.

Now that your audience is hooked, you present them with the solution. Create several scenes that explain how your product or service can solve the problem.

Finally, add a call to action that compels the viewers to purchase from you, visit your website, or do anything else to engage with your brand.

What is the future of corporate video, in your opinion? Where is the trend going?

A corporate video is the perfect communication tool for boosting engagement these days. I don’t see the demand for video content decreasing at all in the coming years, if ever.

We all know attention spans are getting shorter, and most people don’t want to spend time reading about something if they can watch a short video about it. I believe corporate video production will keep booming for as long as we stay glued to our screens, which might be forever.

With better video production equipment popping up regularly, and emerging technologies like 4K resolution and VR devices, corporate video production has entered a vibrant age that will only keep opening up new, exciting, never-before-seen horizons.

There is a pandemic going on right now all over the world. How has this impacted the video production industry so far?

It has forced every video production company to think outside the box to keep creating awesome content. If you have to go on location to make a live-action video, you also have to be mindful of physical distancing and other health and safety regulations.

But when making animations, you can do it remotely, as long as you ensure seamless team communication and collaboration. It’s been challenging at first, especially during post-production, but we’re all video-conferencing to make sure we stay on the same page.

It’s a scary time for everyone, but it also makes you embrace change and think of new ways to stay innovative.

Are you in favor of animated corporate videos or the live-action interview types?

Both have their benefits, but I have to admit I like animations a lot more. Maybe they tap into my childhood memories of watching cartoons, so they make me invest more emotionally into the content. Also, you can better convey ideas and explain complex concepts with animation.

Final words

With more and more people expecting creative and engaging video content from brands, the future of corporate video production is bright.

If you’re not sure where to start when creating your corporate videos, remember Sheryl Chung’s tips: know your audience, be a fantastic storyteller, and focus on showing the benefits instead of talking about them.


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