Varanasi’s glass bead industry thrives globally, PM Modi to address ‘PM Svanidhi’ Beneficiaries


Famous for its Banarasi sarees and wooden toys, the city of Varanasi is now wooing a global clientele with its famous glass beads.

These glass beads are among the 12 products from Varanasi included for Geographical Indication (GI) tags.

The Varanasi glass beads industry — which dates back to 200 years — produces beeds used in artificial jewellery, adornments for curtains and door hangings etc.

With the US government increasing the import duty by 20 per cent on Chinese products, the decision has come as a boon for city’s manufacturers of glass beads.

The local glass beads industry has witnessed a 20 per cent increase in production even during the Covid-19 pandemic, courtesy the Yogi Adityanath government’s ‘Varanasi Glass Beads Cluster’ scheme under the ‘skill development’ programme.

The estimated outlay of the scheme is Rs 50 crore, 70 per cent of which will be borne by the government and the remaining 30 per cent by the companies associated with the industry.

According to Umesh Kumar Singh, Joint Commissioner, Industrial Development Department, Varanasi, a village in Rohaniya block has been selected for a cluster shed and will start functioning soon.

He said the production, demand and marketing of the glass bead products will be promoted under the Industrial Cluster Scheme by the state government.

The craftsmen employed in the industry will get further training in the traditional style of making glass beads while opportunities of self-employment will be generated. The cluster will invite investments, give employment to more than 10,000 people, boost exports and generate new markets for raw material.

The production of glass bead products is mainly confined to Varanasi, Firozabad and Purdilpur (Hathras) in Uttar Pradesh. Besides the domestic market, it is exported to nearly 70 countries, including the US, Europe, Brazil, Italy, France, Germany, Kenya, Columbia and the UK.

“Majority of the skilled labourers in this industry came from rural areas but was unable to work at the factories due to the nationwide lockdown. The administration then ensured that the workers associated with the bead-manufacturing units do not face any problems in communting to work,” said Ashok Gupta, a leading businessman of glass beads.

Nearly 70 per cent of the workforce engaged in the glass beads industry are women, who come from the nearby villages and contribute to their household economy.

“Weaving the beads to finally transform them into attractive artificial jewelleries form an important part of the production line and this process is executed by skilled women workers. The women not only contribute to their household economy but also pass on their skills to other females in their family, who in the future have an option to join the workforce,” Gupta explained.

GI products and Micro, Small and Medium Enterprises (MSME) industries comprise between 40 and 45 per cent of the country’s annual exports and the share of glass beads is quite substantial.

Prime Minister Narendra Modi will interact with the beneficiaries of PM SVANidhi Scheme from Uttar Pradesh on October 27, the Prime Ministers Office said in a statement.

Modi will interact in the event at 10.30 am via videoconference. The interaction will be witnessed by beneficiaries of the scheme from across the state of Uttar Pradesh. Uttar Pradesh Chief Minister of Yogi Adityanath will also be present on the occasion.

PM Street Vendor’s AtmaNirbhar Nidhi (PM SVANidhi) scheme was launched on June 1 this year to help poor street vendors, impacted by coronavirus pandemic, resume livelihood activities.

The scheme is aimed at empowering individuals from marginalised sections and promoting the government’s agenda of building a self-reliant India.

The Centre launched the scheme to facilitate collateral-free working capital loans up to Rs 10,000 for one-year term, to approximately 50 lakh street vendors, to resume their businesses.

Till date, more than 24 lakh applications have been received under the scheme, out of which more than 12 lakh have been sanctioned and about 5.35 lakh loans disbursed.

In Uttar Pradesh, more than six lakh applications have been filed, of which about 3.27 lakh have been sanctioned and 1.87 lakh loans disbursed.

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Arushi Sana
Arushi Sana is the Co-Founder of Santerra Living, a bio-pellet factory that makes a renewable form of eco-coal and Co-Founder of NYK Daily, a global news platform. She was awarded the Times Power Women of the Year 2022, Times Digital Entrepreneur of the Year 2023, Silicon India's Top 10 Women Owned Startups of Hyderabad 2023 and IHW Council Climate Health Influencer 2024. Arushi is also a speaker for Sustainability and Entrepreneurship at various forms like the World Bank, UN International Solar Alliance and Universities, and was also invited to the UN COP28 UAE Climate Conference. She is a Sustainability Consultant for organisations looking to reduce their carbon footprint and also works with brands on social media to help them carve a presence in that niche. She holds a Degree in Computer Science Engineering from VIT University and a Diploma in Marketing Analytics from IIM Nagpur. She has previously worked in Ernst & Young and Deloitte as a Forensic Data Analyst. Arushi is a writer, political researcher, a social worker, a farmer and a singer with an interest in languages. Travel and nature are the biggest spiritual getaways for her, and she aims to develop a global community of knowledge and journalism par excellence through this News Platform.

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