There are many compelling reasons to become a real estate agent, from the ability to define one’s own schedule to the satisfaction of helping clients find their dream homes. Successful agents can also make a good living doing what they love, but it takes a good deal of time, effort, and on-the-ground experience. Those looking to jump-start their new careers can skip some of the frustration associated with learning the ropes by hiring a real estate coach. Read on to find out about the benefits of taking this approach.
Keep Up with Industry Changes
The world is changing, and the real estate industry is changing with it. Most modern real estate agents still use some of the old techniques, such as cold-calling, networking, hosting open houses, and door knocking. Really good real estate agents also know how to put a modern spin on them, though.
The training from Guaranteed Success Plan will give agents an edge. It will teach new or struggling agents how to leverage tech-based tools like SEO, social media, and data analytics to steer leads to them, reducing the amount of work that goes into seeking buyers and sellers. Passive lead generation is a great way to increase efficiency and grow a real estate business. If agents choose thoroughly modern coaches, they’ll get access to all the knowledge required to understand this new revolution in how the world does business.
Learn How to Use Effective Tools
Most real estate agents will still need to rely on at least a few of the old favorites when it comes to lead generation. Key tools like open house management and real estate marketing are specific to the real estate industry, so the best way to learn how to use them is from someone with more experience.
Real estate coaches start off their careers as agents and work hard to develop the skills required to succeed and excel in that career, then transition over to coaching out of a desire to help others do the same. They provide a valuable resource for anyone who wants to learn the tools of the trade without investing tons of money in making costly mistakes.
Help With Defining Actionable Goals
Wanting to be a more successful agent is a fine ambition, but it’s not enough to just desire success. New or struggling agents need to learn how to turn their ambitions into well-defined, actionable goals. A real estate coach can help them do just that.
Whether a client’s goal is to move into different markets, to sell “x” number of houses in the upcoming year, or even to become a broker and build a successful real estate business, the first step is always the same. Define the goal. From there, agents can work with their coaches to come up with a plan for how to accomplish it.
Put a System in Place
Seeking advanced training from a real estate coach makes it easier for agents to learn the ins and outs of operating within the industry. That means more than just learning about available resources, although this step alone can pose a daunting challenge to the uninitiated. It means coming up with systems for maximizing the effectiveness of the tools used by real estate agents and figuring out how to manage the day-to-day operations of the business more efficiently.
There are plenty of business coaches out there who focus on offering help with the administrative side of things. Unless they have specific experience working in real estate, these more generalized service providers won’t be able to offer much help. Real estate coaches know how to do more than just stay organized from an administrative standpoint. They also know how best to acquire and pursue leads within this unique industry and how to use the many tools at agents’ disposal to the greatest effect.
It’s hard for agents, themselves, to maintain objectivity about what’s working and what isn’t. Coaches know from personal experience what works. Plus, while they are personally invested in teaching their students, they can still provide a much more objective view of their students’ current success rates, progress, and potential. They’ll be able to identify flaws in both plans and execution that would go unnoticed by the average agent.
New Ways of Thinking
It’s common for even experienced real estate agents to get stuck in ruts. There’s no sense in continuing to do the same things over and over if they just aren’t working, though. Coaches can show their clients new ways of thinking about things and developing strategies for lead acquisition that will help agents get out of those ruts and back on the road to success.
Coaches can identify strengths and weaknesses, which allows them to help clients unleash their true potential. Every agent must develop his or her own methods for reaching clients and standing out from the crowd in a competitive market. It makes much more sense for agents who are struggling to compete to hire a coach who can help them unleash their underlying potential than to continue struggling in vain.
Return on Investment
Arguably the most convincing reason to hire a real estate coach is that it’s a proven way for agents to get a solid return on investment. Around 90% of agents surveyed who reported using a real estate coach said their production rose by at least 10% within the first year. Some reported increases in productivity of 100 to almost 200%. The numbers don’t lie.
The Bottom Line
Breaking into the real estate industry can be difficult, so those who are having trouble navigating the complexities of finding and pursuing leads, developing proper marketing strategies, and using the host of thoroughly modern tools at their disposal shouldn’t get discouraged. There’s no need to wait for years to see a payoff from getting certified as an agent. Hiring a coach will allow new and experienced agents alike to see things from a different perspective, get a better understanding of what options are available to them, and hone their skills so they can grow their businesses, and their bottom lines.