PM Modi’s Mahashasti Address sets the centre stage for West Bengal election


At the onset of Bengalis’ biggest festival Durga Puja, Prime Minister Narendra Modi’s digital address virtually set the centre stage for West Bengal’s crucial electoral battle scheduled in 2021.

The programme started via live-streaming as the Prime Minister inaugurated 10 Puja Pandals of the state addressing all the organisers simultaneously through video-conferencing.

Clad in traditional Bengali dhoti and kurta, senior Bharatiya Janata Party (BJP) leaders from Delhi, like Kailash Vijayvargiya, Arvind Menon and others, who are in-charge of Bengal for the BJP, took part in a programme at the Eastern Regional Cultural Centre (EZCC) in Salt Lake on the occasion of ‘Mahashthi’.

Durga Puja is being jointly organized for the first time at EZCC by the state BJP’s women’s arm Mahila Morcha and the party’s cultural cell.

“We are trying to ensure fast-track development schemes for the people of Bengal. We are doing everything to reduce the problems of people in the state and improve their quality of life. We have adopted the vision of Purbaday to develop Eastern India and West Bengal will play a pivotal role in that,” said Modi, during his 20-minutes long address.

Thursday’s event turned quite significant for the state’s political battlefield as the saffron brigade joined in organising Durga Puja event in the state to capitalise on the festive sentiments of its residents.

Earlier, the Congress and the incumbent Trinamool Congress leaders were only seen organising big pujas across the state which they mostly used as an annual platform to socialise with common people. Now the state BJP also joined the same religious bandwagon in Bengal. Large screens were put up in many parts of the state for broadcasting the Prime Minister’s virtual address.

A host of cultural events also took place at EZCC where union environment and forest minister Babul Supriyo and current Board of Control for Cricket in India (BCCI) president Saurav Ganguly’s wife Dona Ganguly, along with their daughter, Sana, performed with a dancing troupe.

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Arushi Sana is the Founder of Santerra Living and Co-Founder of NYK Daily. She was awarded the Times Power Women of the Year 2022 and Times Digital Entrepreneur of the Year 2023. Arushi is also a Sustainability Consultant for organisations looking to reduce their carbon footprint and also works with brands on social media to help them carve a presence in that niche. She holds a Degree in Computer Science Engineering from VIT University and a Diploma in Marketing Analytics from IIM Nagpur. Her interest in Sustainable Living and Interior Design led her to start a Sustainable e-Marketplace where customers can buy eco-furniture and eco-friendly products for everyday use. Arushi is a writer, political researcher, a social worker, a farmer and a singer with an interest in languages. Travel and nature are the biggest spiritual getaways for her, and she aims to develop a global community of knowledge and journalism par excellence through this News Platform.

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