Podcast Marketing 101: How to Promote Your Podcast


There were around 700,000 active podcasts in 2019. It shows how popular podcasts are in the digital age.

If you’ve created a podcast, then awesome! But you get people to listen to your podcast?

That’s why podcasting marketing is important. You need to know where to advertise your podcast in order to build an audience. The more people who listen to your podcast can learn more about your business, resulting in more traffic to your website.

If you want to learn everything there is about promoting your podcast, then this article will be sure to help.

Talk About Topics Your Listeners Want

When you have a podcast, you want to avoid talking about every topic under the sun. In other words, you need a niche.

You need to focus on a particular topic that resonates with a specific audience. When you talk about something your listening enjoys listening, something that helps them, then you’re more like to gather more listeners.

When you think about your listeners or your target market, you need to figure out what they like listening to. If it was a topic about SEO and that was your niche, you need to make sure you talk about every topic related to SEO.

The more you talk about it on your podcast, the more likely you are to find your audience that you can help. Many podcast hosting platforms offer advanced podcast analytics which can give you insight into your listeners and can help inform how you can communicate most effectively with them.

Have Guests on Your Podcast

Another way to promote your podcast is to have guests. When you have guests that are experts in your industry, people are more likely to tune in.

Listeners want to learn from the experts, which is why they may tune in to your podcast. Having an expert guest can also help spread the word of mouth if some of your listeners tell other people about it.

You might also find that the guest you had on your podcast tells their audience about their special guest appearance, which results in more listeners for you.

Be a Guest on Other People’s Podcast

Likewise, you should also consider being on someone else’s podcast.

When you are a guest speaker on someone else’s podcast, it gives you the opportunity to talk about what you do and how the listeners can find your podcast. It’s a great opportunity to educate a new audience that may be interested in what you are talking about on our podcast.

The more times you’re a guest on someone else’s podcast, the more opportunities you have introducing yourself and your podcast to a new audience.

Go Social

One of the best ways to promote your podcasts is to post it on social media. That means posting your latest podcast episode on LinkedIn, Instagram, Facebook, and Twitter.

It’s a great way to drive organic traffic to your podcast. Also, people may not realize when you are releasing a podcast, so informing them through social media is a great way to tell them.

You can also share via stories on social media that you have a new podcast episode. On Instagram, for instance, you can play a teaser of your podcast when you share a story.

Another way to share your podcast on social media advertising. You can pay to create an advertisement that shows a wider audience. It’s a great way to promote your podcast to people who’ve heard of your podcast.

Email Your List

Another way to promote your podcast is to email your list. If you have an email list you’ve built up, then you can email them whenever you release a podcast.

It can be a broadcast email, which is a single email to your whole list, that notifies the new podcast and what they can expect from it.

Transcribe Your Podcast

Another useful way to marketing your podcast is to transcribe it. There a lot of benefits to consider if you transcribe your podcast.

One of the benefits is it’s SEO friendly. You can also add a call to action at the end of the transcript, which can be a great way to collect leads.

Another benefit of having a transcript is you can go to specific sections of the podcast and show where something important was said.

Radio Advertising

Radio advertising is a great way for businesses to hear what you have to say. It’s a great way to promote your podcast to anyone who listens to the radio in the car or anywhere.

Join a Podcasting Community

Another way to market your podcast is to join a podcast community. You can find these communities on Facebook, LinkedIn, and Instagram.

You can post your podcast in these groups, which helps spark interest in what you do. It helps spread awareness that your podcasts exist and that people should listen to it.

However, it’s important not to overdo messages in these groups because they can be intrusive to people.

Overall, these are the best tips when it comes to promoting your podcast. If you can be consistent with creating podcasts and promote it with the strategies in this article, you are well on your way to building yourself an audience who loves listening to your podcast.

Now You Know Everything About Podcast Marketing

Podcast marketing is important to understand because it’s how you communicate with your target market. it’s how you tell them about your podcast and how it can benefit them. That’s these strategies can help you.

It’s important to do as much promotion as you can in different ways because the more listeners you have, the more people will flock to your website. The more traffic and sales you can generate because you are promoting your podcast.

Was it worth reading? Let us know.