Bruges mayor Dirk De fauw first realized something was desperately wrong with European tourism when on a brisk March morning he crossed the Burg square in front of the Gothic city hall and there was nothing but silence.
“There are always people. Always,” De fauw said. That morning?
“Nothing. Nobody is on that large square” at the heart of one of Europe’s most picturesque cities, he said.
If anything the pandemic might tighten it over the coming months, with losses piling up in the tens of billions of euros across the 27-nation European Union, and the continent’s vaunted government support and social security system under increasing strain to prop up the sector.
The upheaval so far, the bloc’s executive European Commission said, shows that “revenue losses during the first half of 2020 for hotels, restaurants, tour operators, long distance train operators and airlines were roughly 85-90%.” No country has been exempt in an area spanning from Greece’s beaches to the trattorias in Rome and the museums of Paris.
And even now, the European Commission told us, “bookings for September and October remain abnormally low,” as dire as 10% of capacity in Bruges. It dents hopes that a brief uptick in business in July would be a harbinger of something more permanent. Over the summer, though, came fresh spikes in COVID-19 contamination, new restrictive measures and regional color codes that spelled disaster for local tourism when they turn red.
It left the European tourism industry relying on hope more than anything else. It was all evident on a late summer’s day in Bruges, when usually throngs of American and Asian tourists should have been mixing with Europeans along the cobblestone streets below gabled houses to help boost the annual visit numbers to over 8 million in the city of 110,000.
“The swans have it all to themselves,” muttered Michiel Michielsens as he slowed his boat behind a bank of swans who gracefully obstructed a quick passage on the canals. On a normal day — not like the one when he had 114 customers instead of 1,200 — tourists instead of birds would rule the waters. Now a boat could be seen showing a single couple around while normally 40 people fit in one.
For tourists who can live with wearing masks for hours, there are some advantages. In Bruges, it extends to the city’s famed museums where the medieval Flemish Primitives take center stage. Instead of craning over other tourists flashing smartphones, any visitor could now be alone for minutes on end to study in detail one of Jan Van Eyck’s most famous pictures “Our Lady with the Child Jesus, St. George, St. Donaas and canon van der Paele.”
All this is bittersweet to museum officials though. Across Europe, just about all have had to close for months early this year, and the outlook is bleak.
Attendance has now slumped to a quarter of what it was in 2019 at Bruges museums. But during the uptick in July “we had 50%.”
“So it’s declining gradually. Every month we see the numbers declining,” said Jonathan Nowakowski, the business director of Bruges Museums. “I can tell you that we’re looking at losses of 3.4 to 4 million euros this year,” all happening despite expectations being high in a Van Eyck memorial year with special exhibits.
“We had we thought we would have had huge numbers of visitors,” he said.
It all quickly trickles down to hotels, restaurants, shops and the survival of families. For those who own the building it is more manageable than for those who rent a building, since often those monthly payments must continue to come. With reservations down for the next months, some hotels will just close down, knowing the costs will never match up to the puny revenue. Others are using the low winter rates in summer.
A great many put staff on temporary unemployment, and they acknowledge government aid has been a help. But they fear that will whittle down soon despite the 750-billion-euro recovery fund that EU recently agreed to.
“In the next few months, we will see a lot of places that will go bankrupt. A lot of people will be unemployed,” said Luc Broes, co-owner of the hotel-restaurant Duc de Bourgogne, which overlooks a canal.
Social protection, he said, only goes so far.
“We also have to pay our rent for the building. We also have to pay all the staff. We have to pay the insurances. We have to — we are not protected. In the moment we can’t pay anymore, we will go bankrupt as well,” Broes said.
Despite the 19th-century novel “Bruges-La-Morte” (“Bruges, the Dead City”) that turned the city into a metaphor of melancholy and decay, there is a steadfast conviction that people can turn this around — that tourism will survive.
It is a feeling felt through much of the bloc and a special EU summit is already planned for early October on how to reinvigorate and reform tourism in general.
Unsure how long the pandemic will last, Bruges has already decided to forego any blockbuster exhibits. Instead, it will center on local artists who have been hart hit financially by the pandemic. It includes a photographer tasked to show the solitude that COVID-19 has spawned in the city.
“They get funds. They get paid, They can survive, and we can offer the visitors something new, something inspiring without having all the logistical difficulties that corona(virus) brings,” Nowakowski said.
The question of whether there will be more lockdowns, nationwide restrictions or limits on international travel still haunts everyone.
Renowned chocolatier Dominique Persoone was lucky to survive on a big local fan base so he could do without the big cruise ship crowds that come and buy his chocolates from his shop, in the shadows of the cathedral.
“The hardest thing is that you don’t know what the future will bring. We don’t know how it’s gonna be in September, October, when the real chocolate season starts. Then it’s Halloween, Santa Claus, Christmas.”
Now, winter and more uncertainty beckons.
“We thought we were safe and we had a wonderful life. And, now, this is happening,” Persoone said.