Google AdWords is one of the paid marketing strategies by using which you can drive more traffic to your business website from Google search. You can target the users who are searching for particular search terms and make them land on your website. Ideally, you can narrow down the audience and target only the potential customers using Google Ads, you need to pay for the Google based on the number of clicks you receive. That is you need to pay for each click that the user makes on your ad to land on your website.
It’s not a big task to drive more traffic to your business website from Google search using the Google Ads, but the thing is that you need to drive the real potential traffic which will result in the conversions. This depends on the below factors,
- Target Keywords
- Target Location
- Bidding Strategy
- Landing Page
Target Keywords
In simple words, the target keywords are the search queries which the users make on Google. You need to fix the keywords clearly which you need to target. For example, if you are planning to land the traffic to your rubbish removal website, then you need to target the keywords which is relevant to your business as like in the below image.
As shown in the above image, you can narrow target the keywords which you need the clicks from.
Also the keyword match types plays a big role here. You need to pick the right keyword match type. Most recommended is the phrase match or the exact match type as in the above image. Phrase match type keywords are added with double quotes while the exact match keywords are added within the square braces.
Using the exact match and the phrase match keywords will reduce the chances of the irrelevant clicks and you will get more relevant users to land on your website from the Google Ads campaign.
Target Location
While running the Google Ads, you should make sure that you target the correct location. Because when you start the Google Ads campaign, your ads will appear all over the world if you fail to choose the proper location.
If you don’t set the location target properly, then it may lead to the irrelevant clicks from the different locations which leads to the unwanted extra spend from your campaigns. For instance, if you are running Google Ads for your rubbish removal company in London, then targeting only the London location users will help you get more business.
As shown in the above image, Google lets the business owners and the advertisers to target users from different location. But you should make sure that you target the right audience. You should always make sure that the second option “people in or regularly in your targeted locations” is chosen as like in the above image. This will make sure that your ads will appear only in your targeted location.
Next to the keyword target, you need to give more importance to the location optimization for getting more relevant users to land on your site. As a business owner, best you can do is that you can hire the consultants from digital marketing agency like ClickDo, which is founded by the digital entrepreneur Fernando Raymond.
Bidding Strategy
There are many different kinds of bidding strategies available in the Google Ads, the most recommended one is the maximize clicks bidding strategy.
When you choose the maximize clicks bidding strategy, then Google will automatically optimize your campaigns to get maximum possible clicks within your budget. For example, if you keep the daily budget as 30$/day and when you choose the maximize clicks as the bidding strategy. Then Google will automatically optimize the ads to get as much as possible number of clicks within your budget of 30$/day.
Even if you choose the maximize clicks as the bidding strategy, you can fix the maximum CPC value for each click. So Google will not spend more than that to get clicks for your campaign. Maximize clicks will help you get more number of clicks within your budget. Based on the competitors bidding, Google will automatically adjust your campaigns bids to get more clicks.
Landing Page
Driving traffic from Google Ads is not a big job. But making the traffic into conversions is the tough thing to do. You should make sure that the maximum percentage of the traffic from the Google Ads are converted. For this, you should make sure that you have the better landing page.
You should make sure that your website landing page contains the detailed information about the services that you are offering, explainer video about your service, client reviews, quick contact options like live chat, etc. Having all these things in the landing page will create a positive impact on the users mind and they will inquire in quick time.
On top of all, you should make sure that the landing page is very responsive in both the mobile and the desktop devices. Because in an recent survey, it is found that the maximum number of search queries for the Google comes from the mobile devices than the desktop devices.
Conclusion
Hence it is not a big task to drive more traffic to the business website. But you should make sure that the maximum percentage of the traffic results in the conversion. If you are new to the Google Ads, then you can check out the book written by Dinesh Kumar VM which is available in Google Books, So you can know all about the Google Ads.
As a business owner, you should make sure that you have allocated the dedicated budget for the online marketing campaigns like Google Ads, Facebook Ads to get more reach online and drive the potential traffic to the business website. You can also plan for the remarketing campaigns to target the first time visitors of your website and make them return to your website again.
