England’s Connor worried boards may struggle to fund women’s cricket

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International women’s cricket could struggle to attract enough investment due to the financial impact of the COVID-19 pandemic, England’s director of women’s cricket Clare Connor said.

The women’s World Twenty20 cricket final between Australia and India on March 8 attracted more than 80,000 to the Melbourne Cricket Ground – a sign of the popularity of the women’s game -before the COVID-19 shutdown.

The 50-over World Cup, which was scheduled to be held next year, was postponed to 2022 and Connor said unless international cricket is played regularly over the next 12 months, some teams will face financial problems.

“It’s worrying,” former England women’s captain Connor told BBC Sport. “Some boards will struggle over the next year, if they’re not already struggling. It’s a concern.

“The worry is that other boards won’t be able to invest the same level of finance, focus and commitment that the England and Wales Cricket Board and one or two others are more easily able to do.”

England’s women’s team are in the middle of a five-match T20 series against the West Indies.

Australia’s women beat New Zealand on Saturday in the first international match to be played in either country since March.

“The narrative was about women’s sport being disproportionately affected compared to men’s sport. That was really concerning, but it also fuelled me to make sure that wasn’t our reality,” Connor said.

“The appetite for international women’s cricket was that strong six months ago.

“I’m sure it’ll come back… there’s a lot of water to go under the bridge until we get to that point, but I’m really pleased with what we’ve achieved in the past six months.”

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Arushi Sana
Arushi Sana is the Co-Founder of Santerra Living, a bio-pellet factory that makes a renewable form of eco-coal and Co-Founder of NYK Daily, a global news platform. She was awarded the Times Power Women of the Year 2022, Times Digital Entrepreneur of the Year 2023, Silicon India's Top 10 Women Owned Startups of Hyderabad 2023 and IHW Council Climate Health Influencer 2024. Arushi is also a speaker for Sustainability and Entrepreneurship at various forms like the World Bank, UN International Solar Alliance and Universities, and was also invited to the UN COP28 UAE Climate Conference. She is a Sustainability Consultant for organisations looking to reduce their carbon footprint and also works with brands on social media to help them carve a presence in that niche. She holds a Degree in Computer Science Engineering from VIT University and a Diploma in Marketing Analytics from IIM Nagpur. She has previously worked in Ernst & Young and Deloitte as a Forensic Data Analyst. Arushi is a writer, political researcher, a social worker, a farmer and a singer with an interest in languages. Travel and nature are the biggest spiritual getaways for her, and she aims to develop a global community of knowledge and journalism par excellence through this News Platform.

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