Whether you have a brick and mortar location or sell your retail products online-only, you need to start considering how you’ll use retail marketing to your advantage. If not done correctly, you could end up falling behind and losing money for your business.
Retail product marketing is ever-changing. There’s always something new to come along, and for this reason, you must stay flexible. You must be willing to learn every day.
What new ways can you market your products online? What are some innovative tips for marketing your retail product in stores? To ensure you’re up to date on the latest retail marketing strategies and keep your business successful, continue reading below.
Here’s everything you need to know about retail marketing strategies that’ll move your products quickly!
1. Promote Check-ins and Shares
In today’s world, many people are tempted to shop online. Think about your own shopping habits. How often do you visit the mall to shop for a shirt versus search for one online?
You can now even purchase groceries and cleaning supplies online as well. So, how do you get your customers to come into your stores? One great way to do so is by promoting check-ins and shares.
Since many shoppers love to snap photos and share their daily experiences, why not give them the motivation to do so in your store? They’re already doing it everywhere else. For example, promote to customers if they check into your location and share a photo of your product, they’ll receive a discount.
Maybe they’ll receive a coupon for a free product the next time they come in. The choice is yours, and it’ll spread awareness of your product.
2. Create Your Google Shopping Campaign
If you’re not already present on the Google shopping experience, then it’s time you are. Think about how many Google searches are happening each day. Shoppers turn to Google to search for store products, locations, reviews, and more.
You need to make your product and store visible here, to direct traffic to your page. On Google, shoppers can review products, compare them, and even purchase them directly from your website. Just make sure the images used for your ads are of high-quality.
You’ll also want to ensure search bots can crawl your ads and images as well, so it can be shown in search results.
3. Give Buyers a Reason to Visit the Store
With so many reasons to shop online, you’ll want to give your customers plenty of reasons to shop at the store also. When shoppers come into your store location, they might spot something they wouldn’t have seen online. To tempt shoppers to come into your store, you can offer in-store discounts, host different events, or promote giveaways.
For example, make sure your online shoppers know that there are certain discounts on products they love if they come into the store to make the purchase. You can also hold different events related to your brand that you know your target customers would love.
This might be free yoga classes every Wednesday to help promote your new yoga gear, or something else. Giveaways are also fun and can be done in stores or online.
4. Take Advantage of Social Media
Social media is your best friend when it comes to advertising. How often do you search for a product or business by searching on either Facebook, Instagram, or Twitter versus an actual internet search? If a business is reputable, then it should have social media accounts on several social media platforms.
You should take advantage of all social media platforms for their targeting capabilities and promotions. Social media knows when certain people search for or visit your page. It’ll then take this information to discover who your target audience is.
It’ll also use this information to then retarget the same people. For example, if someone visited your Facebook page, then Facebook will show ads for your business the next time they log on. Make sure you set this up with Facebook after creating a business page.
5. Make Your Ads Relevant to the Locals
If you have a brick and mortar location, then you’ll want to make your ads relevant to the locals. Geotargeting is one way to ensure people in your area are the ones seeing your ads. Geotargeting can be used on several different social media platforms and Google Ads as well.
You can also consider snapping photos of your products in local neighborhoods and then tagging the location. If you want to pull at the locals’ hearts even more, then make a few products customized for your area. For example, you can create a yoga mat with the name of your state on it or the city’s football team logo.
Shoppers in your area will enjoy purchasing products like these, which they might not be able to find anywhere else.
6. Consider Doing a Pop-Up Shop
If you have connections with other local business owners, then you can ask them about setting up a pop-up shop at their place of business. This works well as long as the place of business isn’t a direct competitor of yours. Creating pop-up shops is usually a win-win for both businesses because it draws people in while promoting both yours and their products.
If you have friends with businesses, then be sure to set something up with them. You can also ask about sharing business cards. For example, take a handful of their business cards and place them in your store. In exchange, have them do the same.
If you have a sample of a product, then have them place a few samples by your business cards for shoppers to take.
How Can You Create the Best Retail Marketing Strategy?
How will you ensure you’re creating the best retail marketing strategy? Be sure to read through this guide thoroughly and follow all the tips listed above. Keep your target customers in mind and don’t forget to stay true to your brand as well.
For other posts on business products and services and a few other topics as well, be sure to check back here on a regular basis!