It’s unavoidable. As an entrepreneur, you multitask – manager, Accountant, Sales, Content developer, Technical support staff, customer support staff.
But while this type of business juggling is required, you have to be aware that not all of your hats are produced equal. Marketing surpasses accounting, for example, because without marketing, there will be no money to maintain.
Not only that, but you have to examine how much time you’re giving in each area as well. If you spend all day squeezing the design on your website and put off addressing an email to your list, what have you achieved?
Sure, you might have a more attractive website, but you lost a chance to drive traffic to your offer.
In a perfect world, you’d simply put on your CEO hat and assign the rest, but here in the real world, we don’t always have that choice. Instead, we have to work smarter and take care of how we’re using our time.
Here are some suggestions:
- Know the Contrast Between Important and Urgent
Once you know where responsibility falls on the grid, you’ll immediately see what you should be working on. For instance, marketing and planning are necessary but not urgent. A ringing phone is critical but not essential. The sales page for your new business, which is starting tomorrow, is both urgent and essential. So before you prioritize your daily to-do list, think about where each of your tasks falls in the given time, and catalog them accordingly.
- Prioritize Your Daily Tasks
We all have various skills and sweet spots for the tasks we want and need to do. You might love client support and hate accounting, while someone else enjoys the numbers game and doesn’t like swapping with the help desk. But despite your personal preferences, one thing is sure: money-making tasks should be at the top of your to-do list.
That might mean stock creation, client outreach, email marketing, or webinar development. Recognize those money-making tasks in your business, and be sure to prioritize them every single day.
- Create Lots of Time for Specific Activities
When performing your daily/weekly schedules, cut out blocks of time to do specific tasks. For example, bunch your client engagements into a couple of hours, on Mondays and Wednesdays afternoons, and sales call into three hours blocks on Tuesdays and Thursdays. That way, you are in the “interview mode” for that afternoon with nothing to perplex.
Then carve out another period for social media activities, and another one for admin tasks such as accounting, returning phone calls, and responding to emails. You can set aside many hours (or a weekend) to work on content or product creation/product development.
Schedule your business activities you do every week and choose how you can block out time periods for each area. Using blocks of time will save you time because it keeps you centered and more fruitful.