6 Rules for Website Color Schemes

Color schemes can make or break your website. Color affects your brand, your marketing prospects, and the way in which your products are perceived. According to a study carried out by the Seoul International Color Expo, some 92% of a buyer’s decision to purchase is based on your brands color palette. If you don’t get the color scheme right, clients will be walking off without buying and you will be left wondering why.

To solve this problem, InfintechDesigns.com a very competitive web designer in New Orleans, is here to help. Here is the best advice we can give on implementing color schemes throughout your website.

The 6 Golden Rules of Website Coloring

When choosing which palette will work for your products, remember these 6 important rules.

Rule 1 – Research!

When it comes to finding the right products and services, you go online, and you do your research. The process for choosing your color scheme is no less well-researched. Did you know, for example, that budget, cheap, and affordable are all terms associated with the color orange? Do you know that blues and greens inspire trust? All of this is worth finding out before you decide on your final palette.

Rule 2 – Pick a Primary

When we say primary color, we don’t mean primary/tertiary. We mean the main color that you are going to use throughout your site. You should use this article from Small Biz Trends to get more insight into your primary color choice. Just remember that you need it to speak for you, but you also need it to go with your secondary colors.

Rule 3 – How Many Colors Do You Need?

Some websites or brands use two, but most use a whole selection. Don’t forget that your neutral palette – that’s the blacks, whites and browns – are a color scheme addition all of their own. They are best used for writing and standard features of websites.

Rule 4 – Choosing your Secondaries

You have a primary and you know how many colors you want, but what are your secondaries? You need to make sure you choose colors that say the right thing, as well as that will help you stand out. So, a fast and cheap business might use orange and yellow, where a high-end, luxurious brand might use chocolates and teals. 

Rule 5 – Color Placement

Now that you have your palette, you need to decide how to place them. Your primary should be applied to the sections of particular importance and to high traffic areas. Your secondary colors should be used on bits that aren’t quite so important, but that may need attention. The neutrals can be kept for the quiet, boring, or legal parts.

Rule 6 – Review it all

The surest way to double check that your palette works is to test it out. Establish the color scheme on your pages and invite a few colleagues to review it and give feedback. Try to choose a group of people who know you well enough to support you, but that aren’t scared to hurt your feelings.

Good luck with your website color scheme choices. When you get it right, you will know… and so will your clients.

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