Layne Schmerin is a native of Houston, Texas, and co-founder of Top Tree Agency. He has worked in the cannabis industry for the past five years, helping brands to reach their audience.
As Co-Founder of the renowned marketing firm Top Tree Agency, Layne Schmerin loves helping brands achieve their maximum potential. An architect of Top Tree’s enormously effective four-step process, Layne helps clients grow audiences and drive engagement by creating highly targeted, fully customized social media campaigns that reach out and grab an audience’s attention.
Formerly a music marketer who worked with the likes of Macklemore and Ryan Lewis, Layne founded Top Tree along with his brother, Jonathan Lepow.
After witnessing the struggle of their brother Brandon, who passed away from cancer, Layne and Jonathan set out to create a brand to help others recognize and reap the medical benefits of cannabis.
As they used social media to grow their cannabis company, Layne and Jonathan realized the model they developed to push their own niche brand would be a viable model for building other, more mainstream, companies, as well.
With Layne at the helm of campaign development, Top Tree has grown into one of the leading marketing agencies in the USA, with a reach of over 10 million and clients ranging from Columbia Records to e-commerce brands featured on Shark Tank.
Top Tree is poised to continue expanding and evolving, helping a diverse list of companies reach and exceed their own goals, creating a positive impact on millions of lives.
“Don’t be afraid to get creative and experiment with your marketing.” Layne Schmerin @smoke justified this quote by being creative and experimental with his marketing strategy. The co-founder of marketing firm Top Tree, Layne Schmerin, along with his brother, Jonathan Lepow, started their firm to make people aware of the medical benefits of cannabis. Layne saw the struggle of his brother. Brandon, who passed away from cancer, That motivated Layne and Jonathan to start their marketing firm.
Layne, as the campaign development head, used social media to grow their cannabis company, and it worked in a very effective way. And this made Layne and Jonathan realized that they could use this method to help other companies grow. Layne and his firm Top Tree help their clients by creating entirely focused online campaigns that target the audience and gain their attention. Layne’s creative ideas are helping the firm to grow at a swift pace. Right now, Top Tree is having more than 10 million clients across the world and is one of the marketing giants in the USA. Layne treats all their clients equally, and they create a unique strategy for every client as per their need. When. When asked about his work, Layne replied, “Marketing is a continuous learning process, and you can’t sit and relax as you have to keep on learning new things to stay relevant in the market.” Layne further added, “You need to be unique to gain attention.”
Layne is using memes as a marketing medium as it catches the attention of the target audience. In the present scenario, meme culture is trending, and Layne is using this as an opportunity and is making most out of it by engaging the audience in interesting memes and selling the product at the same time. Layne is not only helping out his existing clients but through his unique style of marketing, he has managed to attract new clients as well.
Layne is a fearless marketer as he is not afraid of taking risks and trying new creative ways. Layne is the true example of a winner and is an inspiration for young digital marketers.