Behind this rapidly changing marketing milieu, there lie several numbers of strategies and tools that are introduced with time. Concisely, these marketing dynamics are the factors that are responsible for setting the tone for the producers and creating the demand by targeting the most product-specific group of people. Further, in this process, mold the pricing system and drive the supply and demand of the product accordingly. However, most people think that marketing only covers advertisements and has nothing to do with the business statistics and analytics, which is completely wrong as this function alone holds the responsibility to sell off the idea to the market and bridge the gap between producer and consumer. But to do so, businesses are required to hire the most efficient and highly skilled salespersons as they play the most integral part in marketing and are responsible for crafting the strategies, running trends, and following the figures most importantly.
Marketing is like a conversation; the minute you leave it, you happen to lose all the connections. And over the past few years especially with the rise of the internet and proliferation of social media, marketing platforms have gone through rigorous changes and have revolutionized the ways of communication. However, these changes have both good and bad effects, especially sincethe digital marketing platform is not static and keeps on changing with the time which eventually makes the following up quite difficult. At the same time,it gives open access to tools that can assist in marketing the product most effectively. Considering this, we have outlined some changes that are expected to happen during 2020, so keep intact and find out some useful marketing tips as well:
SHOPABLE POSTS ARE GOING TO BE BIG:
With constant updates, digital marketing platforms are releasing new versions, tools, and features with the intent of building a friendly experience for both sellers and buyers. This is true, especially for social media platforms, as they have become the largest market on the internet. According to a recent study, 72% of Instagram users are likely to buy the product mentioned on the app. Similarly, more than 70% of internet users rely on Pinterest when they have to search for something new and interesting. And now with the shoppable posts, people can directly buy the product from the post and are not required to open a website and store link. In 2020, shoppable posts are going to override the importance of physical shops, websites, and online stores.
EBOOKS AS AN ALTERNATIVE TO BLOG MARKETING:
For marketing purposes, eBooks stores can be used most effectively. There are various designrrebook makers and platforms that allow the users to have the most friendly experience and let them download the copies. Therefore, instead of writing another blog or making a video, an eBook can make a difference and offer a completely new experience to the buyers.
AUGMENTED REALITY WILL SURPASS THE VIRTUAL REALITY:
Virtual Reality (VR) has kept people in its awe for a long time, but now it has been surpassed by Augmented Reality (AR). It is more believable and authentic as it allows users to experience the real world but after little tweaks and changes that are done with the help of system-generated perceptual information. Many brands are now incorporating this technology in their marketing strategies, IKEA is one of them and with the help of this tool the company allows its customers to have a better look at the furniture from the comfort of their homes.
LONG PARAGRAPHS ARE AND WILL REMAIN USELESS:
Yes, please! Because by writing long paras, you are not only wasting your time but also handing over your clients to competitors yourself. Simply put, buyers want to get the information in seconds and prefer to have them packaged in a simple, easy way, and it only happens when you are keeping the ratio of graphic content as high as 70%. No wonder, interactive content is more engaging and likely to get more shares.
SAY NO TO GENERIC CONTENT:
Due to the flood of information and content of all types, buyers do not want to listen to the same stuff all over again from your side but expect something new. And this is the most beneficial side of digital marketing as it allows everyone to have a voice and express themselves just the way they want to. A survey suggests that almost 900 out of 1000 people prefer to see the personalized content and find it way more engaging than the generic ads. One of the best strategies of such marketing is sending personalized emails to all the first time buyers and periodically to the regular clients as well.
VIDEO CONTENT IS KING:
You all have heard the axiom that “content is king,”but let us elaborate it a little bit more as now video content is surpassing all other types of contents. Since the introduction of live video options on Instagram and Facebook, it has become even more important. On average, videos are likely to be seen three times more than any other type of content. In addition to this, the live video option has further raised the bar and promised to give six times more traffic than the recorded ones.
MAXIMIZE THE CONVERSION RATE WITH SMART BIDDING:
Google ads are one of the most known and successful marketing tools, and now with the introduction of smart bidding, it has become extra useful. Google ads can now easilybe automated with the bidding option.It lets you add the whole campaign, allows you to change the bid anytime you want, and lastly allows you to add multiple campaigns and ads with a chosen set of conversion rates.
MAKE YOURSELF KNOWN WITH THE SERP POSITIONING:
Quest for being zero! Yes, you have read it right because, in Search Engine Results Pages (SERP), the top position is not one but zero. This is the position that comes with the aggressive planning, knowledge and right application of SEO tools. Therefore, people who remain connected with the updates and make sure to keep an eye on the changing dynamics can achieve this target most efficiently.
THE FINAL SUGGESTIONS:
One can say that marketing’s biggest challenge is the ever-changing marketing tricks and tactics. Business owners who appreciate this change and synchronize their business’s ideology with the changing time and tools are the ones who reap the fruit in the end. Now the primary competition is between the marketers and their creativity,followed by the product and services a brand is offering.