So many employees are now working from home (WFH) 100% of the time. Hopefully, if this is the case for your team, you can manage productivity and stay confident during the COVID-19 pandemic.
While a lot of us are used to experiencing the entrepreneur life from a home office, it’s still a big change to have to self-isolate and stop all face-to-face communications with coworkers and customers.
I urge you to use this time to take a more devoted look at your overall business purposes, concentrate on your health and self-care, and enjoy some family time at home.
I think many aspiring entrepreneurs have to swivel their marketing strategy, and what they do when the coronavirus passes could look quite unusual from what they did before.
I wanted to share some useful tech tools that can make your day-to-day WFH life much easier.
Team Communication Tools
This is probably the most significant WFH product choice you’ll have to make. Your team needs a safe and easy-to-use tool that lets them instantly message coworkers. The right one for you depends on your business needs and challenges, team size, and budget.
- You may have heard of Slack. This tool gives you the capability to create channels around multiple topics and invite users. From marketing content ideas to social media tactics to service dog photos, your team can create relevant channels for informal chat and collaboration.
It also combines with many useful tools, including Outlook Calendar, Twitter, HubSpot, and Salesforce, so you can see what’s going on at all times directly in the Slack app (no need to click in and out of your daily calendar or Twitter feed, for example). There are SO MANY fun and creative emojis you can use too, making remote messaging in a challenging time like this a little more cheerful.
- Another popular app is Discord. Familiar with gamers, this voice, video, and text tool aren’t just for talking to coworkers, but for attaining like-minded communities and new friends. You can generate “servers” and “channels” for specific topics, similarly as you do for Slack channels. While Slack has more business integrations, Discord has voice channels, so you can easily chat with team members. Discord also lets you set user roles and authorizations.
- Flock is a cloud-based team communication tool with video and audio calling, screen sharing, text chat, combination with other business applications, and more. You can tag collaborators in comments and to-do lists, upload documents, images, and videos and set prompts and due dates. Polls, code snippet distribution, and group consultations are available, and it blends with other apps.
Team Collaboration Tools
Your workers need to be able to accord their work, whether they’re creating on a marketing plan or editing a press release. Here are a few that might fit your office needs.
- G Suite is a Google product that’s built up of cloud computing, richness and collaboration tools, software, and products. In one suite of tools, it offers email, word processing, spreadsheets, presentation decks, shared calendars, cloud storage, and more.
You can comment and make recommendations on specific documents through Google Sheets and Docs, edit documents online concurrently, and collaborate on outlines and reports. It’s easy to give users consent to specific files.
- Evernote: This is more than a note-taking app. Evernote helps you take, prioritize, and distribute ideas, track projects, and to-do lists. I find it super convenient for note-taking, certainly, but also as a kind of “digital filing cabinet” that analyzes organization. There’s a free, basic, and business set available.
CRM means “customer relationship management,” and CRM tools help you with things like inbound lead management, sales tracking, social tracking, and eNewsletter mailing. Here are three to consider:
- MailChimp is an all-in-one marketing platform with tools to create everything from emails to postcards. They have a comprehensive range of templates to choose from that can then be moreover modified to suit your brand. Their instinctive interface and thorough recounting are great, but things can get pricey as your subscriber list or number of emails rises. You can analyze their different plans on their website.
- Constant Contact has always been a big rival with MailChimp to be the brand label in email marketing. It’s a tremendous company and a great option if Facebook is a big part of your online marketing strategy. Constant Contact has an email option that is created so users can easily share your newsletter on Facebook.
This option can be deemed the most social media-friendly and has all the major hallmarks of the others noted. If your online marketing includes Hootsuite (you can integrate this into Hootsuite) and you focus your efforts on gaining traction on social media then this is a fabulous newsletter tool for you.
- AWeber is a remarkably popular option and suggested by many professional marketing companies. It gives you five plans to choose from and a long list of features such as unlimited email marketing campaigns, follow-ups, lists, and Auto Responders.
Many people assume their Auto Responder platform is preferred to other companies, allowing companies to automate the means of delivering personalized emails to customers on a schedule.