Arranging a business workshop is an excellent way to interact with other enthusiastic leaders, but it is essential to make sure the event is well run and provides a lot of value to the attendees to improve the likelihood the event can be a catalyst for not only finding new clients but for closing deals. A workshop should have a few core characteristics to be a success for all those participating as well as drive interest from others across social media websites. An informative topic that is relevant to the industry is important as well as providing networking opportunities amongst the participants. Serving refreshments or a meal is always welcomed by business people that take time away to attend an event.
Luncheon workshops can work very well for business people as lunch is often a time for meeting with people or is a time that’s more manageable for most individuals. This can also be the case with morning events and dinners however many people have more commitments in the evening due to family engagements with kids in the evenings and should be considered depending on the target audience for the seminar.
A sample schedule of a short business luncheon seminar:
- 11:30 Registration / Name Badges
- Lunch should be available
- Any handouts/presentation should be placed at the tables
- Noon start the seminar
- First 5 minutes should be for introduction/speaker background
- Mention way to learn more about speakers company
- 15 – 25 minutes Presentation about the topic
- The presentation can go longer if the topic is less likely to require interaction with the audience but no longer than 45 minutes.
- 5-15 minutes for questions and answers
- End by 1 PM
Reserve the space with the place for at least up to 30 minutes of post-seminar networking and interactions with the speaker and attendees.
An extra 30 minutes should also be devised for breaking down equipment, marketing insurance, etc. Do not do this until at least a bulk of the guests have left the place.
While this is a sample short workshop it fits with many busy business people’s schedules and a lot of knowledge can be delivered and connections created. It is advised to always have extra team members on-site for networking with the attendees so the speaker does not feel compelled to try and meet everyone if the group is a larger one.
Of course, workshops can be elaborated that take up an entire morning or afternoon or even a whole day depending on the topic and number of the seminars but keeping it short is a new and effective way.
Good items to serve
– Fruit / Cheese / Cracker platter
– Breakfast items like Bagels, Muffins, etc.
– Always have a vegetarian option available.
Bad items to serve
– Pasta with sauce
– Foods that can potentially spill or not easily eaten by holding in a single hand.
Always serve bottled water regardless of the time of the event and then adjust other beverages accordingly. Some sodas are usually desired at a luncheon seminar, but also have an alternative such as a juice. If all that is served is bottled water it will still be fine and it can be easier to plan and execute if you are setting up the seminar without utilizing outside catering.
Have fun hosting a group of business associates and if it goes well you will develop relationships with new clients. A regular schedule can help build you as a leader in your industry and is an awesome platform to use to separate oneself from the existing market.