A lot of businesses across the globe are already feeling the financial challenges caused by the coronavirus since people are restricted in making shopping trips. In fact, many entrepreneurs say they don’t know if they’ll be able to continue doing business for the next three months due to the current crisis. However, this crisis shouldn’t stop you from continuing and growing your business. While people are still in lockdown, there are still other ways on how to offer your product or services and reach new customers. An article by Johnny Chen.
Can You Still Grow Your Business During This Crisis?
While you might still face a lot of challenges, the answer is yes! However, you have to go back into your drawing table and create a new business plan and marketing strategy to succeed. Also, a lot of your competitors probably had to postpone their operations, and this would be an excellent opportunity to get ahead of the competition and find a way to let people know that you are still open to doing business.
What’s The Best Marketing Strategy amid the COVID-19 Pandemic?
If your business purely relied on bricks and mortar to make sales, maybe it is time to re-evaluate your business marketing strategy and consider going online. After all, since almost all people are locked down in their homes, they are more likely to spend more time surfing the internet and, more specifically, on their social media accounts.
People are going to rely on the internet to provide them updates and information, and it will also be their primary medium of communication. Establishing your online or digital presence now would be an essential move to continue your business growth amid this crisis.
What is Digital Marketing?
While Digital marketing doesn’t encourage you to close down your physical store or establishment, it is an excellent alternative to promote your business to people and offer your product and services digitally. It might be challenging at the beginning, but the process is doable.
How to Start a Digital Marketing Campaign?
There are various digital marketing strategies you can use, and below are some of them that you can quickly adapt to grow your business online.
Create an E-commerce website
Your E-commerce website will become your business official face in the online world. Similar to your physical store or business establishment, your website is where people will visit online to see what your business is offering. However, creating an E-commerce website needs careful planning. It’s like setting up your business to make it look professional and at the same time pleasing to the eye. A professional looking website builds trust and credibility online. Moreover, you also need to make sure that your website offers a superior user experience where visitors find it easy to navigate around and can get quick information. Also, according to SEO services in Houston, your website should be SEO optimized so search engines like Google will be able to find and index your site and display it on their search result page.
Email marketing is one of the oldest types of digital marketing yet still delivers impressive results. Email is still being used by a lot of people nowadays, and in fact, more than 50 percent of people in the US access and read their email through their mobile phones. Email marketing allows you to inform people about your product and services and what your business can do for them during this pandemic crisis. To drive them on your E-commerce website, one way to do it is to offer them discount coupons and promotions. Email marketing is easy to implement, effective, and more importantly, inexpensive when compared to traditional marketing channels such as Newspaper Ads, TV, or radio Ads.
Social Media Marketing
As we have mentioned earlier, most of your potential customers are always online, probably on their social media during this lockdown period. This is an excellent opportunity for your business to reach them out and inform them that you are opened to business. While there are lots of social media platforms out there, we highly recommend starting with just one platform to familiarize yourself with the process. Or you can simply hire a social media manager if you aim to launch your social media marketing campaign across all major social media channels. Moreover, you might also want to consider social media ads. Facebook ads, for example, allow you to reach specific people that are more likely interested in what your business is offering. With this, you can connect with the right people instead of reaching out to people randomly.
Influencer Marketing, on the other hand, is finding a social media star with at least a thousand followers of more to promote your product or services. It’s like hiring a celebrity to endorse your brand, but instead of endorsing it on TV or radio, they’ll be doing it on their website or in their social media account. While some top-tier influencers are celebrities and probably have a TV show which they can use to endorse your business or brand, that would be too expensive. Being new to digital marketing, we highly suggest reaching out first to micro-influencers. These micro-influencers have a following between 1,000 to 100,000 people. With this, you’ll have the opportunity to reach out to those followers by getting and endorsement.
Content Marketing is an excellent way to build trust and credibility. If you provide people with high-quality content that offers a solution to their problems, they’ll eventually become your loyal followers, which in turn also becomes your customers in the long run. To make your content more visible to people, SEO services in Houston suggest that it should be SEO optimized. Also, aside from creating valuable content, make sure that they are relevant to your business niche, and be consistent in posting them, especially on all of your social media accounts.
During this pandemic crisis, you have the power not to go with the flow of allowing coronavirus to affect your business growth negatively. Use the power of the internet and start your digital marketing campaign and let people know that your business is still open and ready to serve them anytime. Johnny Chen is the lead SEO specialist at Johnny Chen SEO internet marketing. Over the years of research and development he has continued to expand towards making website conversion more applicable for his onboarding clients with additional services such as content creation, social media distribution, and web development. Check out his Youtube channel.