The current pandemic that has forced everyone in their home. This has turned into an economic disaster. Surveys after surveys are predicting collapse of multiple sectors. This has sadly turned a lot of aspiring entrepreneurs away from their aim of starting something new. However, with a few tools and a little bit of smartness, you can build your startup from your home. What are the tools you need? Let’s find out.
- Register your domain name and start building a blog using the WordPress
WordPress is the most important tool to start anything new. Don’t go with web-builders like Wix as they have limited functionalities. WordPress hosts over 90% of the websites, it is free and you can learn the same online within a few hours.
- Social Media Accounts:
You should absolutely set up social media accounts on sites such as Facebook, LinkedIn, Instagram, etc… Social media sites provide a quick way to generate interest, inform potential customers, and if set up properly, help you generate new leads. As your follower count grows, your opportunities for marketing, customer reach, and research also grow.
You will want to set up and publish a regular newsletter to keep prospects and customers informed and updated on new events, pricing discounts, limited time offers, and any changes you may be experiencing. This is a great way to build rapport, establish yourself as a professional, and build the know, like, and trust factor. When designing your newsletter, pay attention to branding, colors, layout, etc… to make sure your newsletter content is reinforcing your overall marketing brand.
- Autoresponder service
One of the most important home based business tools you will use is an autoresponder service. This is a great way to generate leads, follow up with prospects, reinforce your brand, and ultimately generate more sales. Your best approach is to integrate your autoresponder with your web site or blog so you can begin generating new leads, sending out your business newsletter, and drive new sales growth as well as bring in repeat business. Technology is not as bad as some people say.
If you are just getting started with your entrepreneurship from home journey, you will want to select those tools that are absolutely necessary for your success. The basic website from wordpress, the mighty social media accounts, and email marketing tools are essential tools you should get started with. The best thing about these tools is that they are typically very inexpensive/free. For example, social media sites are typically free. Web sites can be started free or very low-cost, and you can start your email marketing account with a 30 day free trial.