Why agile is the best approach for custom web development

Custom web development through agile methodology revolves around the idea of iterative development. Agile methodology is exercised when the requirements are not completely defined in the scope, and various new conditions and solutions evolve during the development process.

A team of professional developers compiled a broad range of methodologies for agile web design and web development based on the principles outlined in the Manifesto for Agile Software Development. 

It promotes project management processes that require frequent meetings with the team to check in the progress of the development and set the course for the day or week. It encourages numerous reviews, responsibilities and helps teamwork to align the web development process as per customer need and their goals. 

The primary advantage of using agile approach is to deliver the project faster with maintaining the high quality. The two most widely used agile methodologies are Scrum and Kanban. 

Agile vs Traditional Approach 

The traditional approach used by custom web development company involves a sequence of steps: requirement analysis, visual design & wireframes creation, programming, quality assurance, and testing, content creation, and finally, maintenance.

But this approach didn’t work where customers were not sure of the complete requirement. The scope of work is not defined upfront, and their demands were changing at any point in time. It was time to shift from a sequential process to an iterative approach to develop and deliver the website. 

Agile development views most steps of development as ongoing and simultaneous, where many of the processes run parallel to each other, like once the development of some of the modules of the website and testing is done simultaneously. While the developers start developing other modules of the project, the changes can be incorporated into previous ones, or testing can be done parallelly. Content creation is done simultaneously by the content writing team to save time.

Fortunately, due to the increase in internet facility and its usage, everyone is well connected; it’s easy to gather user feedback and responses in real-time and incorporate them before the final development. This would save a significant amount of time that would have wasted if the changes were made after the project completion. 

Requirements of Agile Approach for Web Development

  • Face-to-face meetings, conference calls, or web-conference with the team and stakeholders, at least once a week.
  • Provide daily communications and status updates among team members.
  • Welcome changes to the scope of work and keep the team updated through emails and meetings
  • Define roles and responsibilities to each team member and review their tasks.
  • Plan, analyze, design, develop, document, and test simultaneously and iteratively.

Core Benefits of Custom Web Development Through gile Approach

 Faster Feedback

Holding daily brief meetings with the team members (business analysts, development and designing team, QA testers, content writers, and project manager) help the organization to clear out their doubts and communicate their issues (if any) without any hesitation at initial stages only. This helps you to encounter even the smallest problem more naturally before they become impossible to resolve.

Keeping Up with Change  

Welcome, the difference is the first and significant component of the agile approach. Instead of getting disappointed by change requests received from the client as unexpected complications, try to handle and incorporate the requirement as a predictable part of the project.  

More Fabulous Productivity

Conducting daily/ weekly meetings help the manager to measure the productivity of each team member and hence can distribute the tasks efficiently. Agile processes even out the workload and can help you to manage the team processes efficiently to overcome the unnecessary delays in delivering the project.

 Better Accountability-

Iterative methodologies make it easier to track the performance of individual team members, and it gives managers a way to measure the team’s overall commitment level throughout the development process.  

 The Lower Cost

The agile process helps faster and more efficient development, eliminating the need to pay for overtime to the team, hence saving a significant amount of your money that you would have spent if the agile approach was not introduced to the side. 

 Increased Client Satisfaction

With agile‘s iterative approach, applications go through several checks for each module before the final launch of the product. This helps the QA team ample time to test, retest the project before final delivery, and thus provide an error-free product to the clients. This eventually increases their trust and satisfaction for the company, and they are more likely to give the next phase requirement or future project to you. 

Boosts Up Morale

When team members get to see the fruits of their labor in shippable increments, they know they’re progressing in the right direction, which encourages them to keep working towards a goal. Team members are also more likely to feel a sense of shared ownership in the project, which is more motivating than artificial urgency. 

 No More Detailed Project Plans

In the traditional approach, a single document is updated with versions where all the initial requirements and changes are written clearly. Implementing agile approaches, a custom web development company eliminates the need to create that specific document. So a lot of documentation time is saved, and no time is wasted to manage that document. That is why custom web development companies rely on agile methodology

 More Teamwork

In places where the agile approach is embraced, team members (designers and developers) collaborate to overcome the challenges in the development process, found in each iteration. This results in a more refined final product.

So the primary goal of agile methodology is to have agility and flexibility at the core of the entire development process, to find solutions for the evolving requirements through regular collaboration and communication and deliver a quality product. And that is why it is a widely used approach in the IT industry for web development and software solutions.


Agile approach provides a way for developers, designers and project managers to work together in a manner that customers get the best product on delivery. The feedback taken from the customers at different iterations and collaborations reduces the pain of incorporating the changes on the intermediate sprint rather than on the final code. 

Though, it has changed the fundamental approach of product development and delivery, for good. The approach to create smaller modules for each requirement and completing them in each sprint has proved fruitful in project delivery. Thus, agile approach provides flexibility and satisfies the customer through early and continuous delivery of valuable product.

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