Social media monitoring is an important factor that many organizations should incorporate into their operations. Most of the companies perceive social media as a platform to communicate about the progress of the company. Others view it as a platform where the company can post its products and services.
There are various key performance indicators that organizations should start considering daily as they monitor their social media platforms:
Social Media Clicks
Social media clicks are very important aspects to monitor because they indicate the quality of the images or title used in the relevant article. There is a perception that raving fans will always click anything that is shared by the company. However, it is important to highlight that new followers will click on a heading or image if it has some interesting information.
Many clicks show that the audience received the content well and that the company should create similar content in the future. However, fewer clicks indicate a bad title, images, and content. In such situations, using an online reputation management company that specializes in SEO could be the way out.
Social Media Shares
Sharing social media posts is a conscious decision. Social media sharing is equivalent to giving recommendations in business. Shares are an indication that the content created was so good that a person decided to share with their colleagues, friends, or family members. It shows the quality of the work. However, if you are not getting social shares for your content, you need to improve on some metrics. If it becomes hard, you can consider an online reputation management company to handle it or you.
Social Media Comments
Social media comments have become important considerations in social platforms in the last few years. Comments have been known as the best metrics for starting a conversation on social platforms. A good social media post helps spark conversation. In most cases, people should expect positive comments about their work. However, these do not always happen. There will be critical comments in some cases. However, it is better to have critical comments than to lack any comments in a social media post.
Brand mentions are other important performance indicators that you should monitor. It is a clear indication that people are having a conversation about your products and services even when you are not present. If people speak about your brand, it is helpful because it shows that they are aware of your existence. However, if all the brand mentions are in a negative voice, it would be good to consider hiring the services of an online reputation management company to solve the current crisis in the market.
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Social Media Likes
If you are looking for attention on social media, you have to look for likes. Social media likes are very important because they naturally attract people to your post. It is the nature of people to like things that have been liked by other individuals. If many people like your content, there is a high chance that algorithms will push it high up the ladder so that other interested parties can see it.
These are some of the key performance indicators that you should monitor in your social media platform. If they are not working as expected, hiring an online reputation management company such as Status Labs will help you iron out the problems and achieve the desired results in each social media post.