Almost everyone has a social media account. The millions of active Instagram users show that we are visual creatures and we like sharing as well as looking at beautiful posts from our friends. We also want to organize everything and come up with our own “aesthetic.” App developers want to keep us entertained, and one way of doing it is through introducing filters.
Using them is fun and entertaining, and sharing with the world is another level of fun. But because they pretty much change your whole appearance, you could be in your own room, fresh out of bed, and still look all dolled up on social media.
What does this mean for the state of the skincare industry?
Just another platform for advertisement
It’s not mainstream yet, but some personalities and brands have already been using filters as a way to engage their audience or gain more following. Anyone can have special filters for an event, and this will generate the buzz they need. Even beauty brands can take advantage of this to advertise their latest eyeshadow palette, for instance. They can show how you will look using their products, so that you already have an idea before you even buy their products. This sense of exploration without needing to commit to a product makes their decision to buy even more important.
Your real-world interactions still remain
As much as you love staying in bed, you’ll still need to interact with the outside world one way or another. Even if you just have to buy groceries, there’s still another person seeing you. This means you need even the most basic of skincare to keep your skin looking presentable. This isn’t just about looking good either. If you’re heading out in the middle of the day, you’ll need sun protection, which is an important part of your skincare routine. Then, at the end of the day, you also need a facial cleanser that you can buy online or offline.
Skincare boosts confidence more
The temporary nature of filters is what makes them exciting. You want to try them out before they are gone, and once they’re removed from the list of options, that’s a moment you’ll never get back. You have the filtered images as proof, but you can’t show that to people when you see them in real life. What you need is the boost of confidence that clear skin and a natural makeup look gives you. That red lipstick you wore on a filter? It will make you look more capable when worn in real life. That pimple-free skin? It’s even better when you can actually get compliments from people seeing you up close.
You don’t have to let go of filters if you love skincare, and you don’t need to forego skincare just because filters already exist. Each of them has their own purpose, and you can take advantage of both. Have fun coming up with great looks online and offline, and get the best of both worlds.