- How will your start up keep growing with the uncertain virus issue taking over the world?
- What can you do when most people don’t want to spend money?
If you are concerned about the cash flow and worried about the falling business in the next months, check out these eight tips:
1. Create written copy to email your subscribers and other email lists.
Just for your faithful customers, send a free how-to report, a thoughtful poem to cheer them up during this pandemic, or a free offer of answering a question via email. This action keeps your name out in front of your audience, and it makes them feel acknowledged.
2. Create a form letter to send by email to your potential clients.
It reminds them you are available for them if they are ready to make a decision. Sample: “Dear name or group, Just wondering if this is the time for you to begin action on your book, internet marketing or web project? As you know I work with small business people who want to write, publish and sell their books, that will make a difference in others’ lives, become the savvy expert and household name, and build business profits consistently.” Follow with a special offer like a half hour phone session.
3. Organize your computer files to locate the gold.
Perhaps you’ll find an unfinished article that you can edit and send to the opt-in to top web sites in your field. Who doesn’t want to go viral especially during this time of humanity?
4. Offer a strategic alliance with top people in your field.
This can take the form of exchanging tips, exchanging web links, or even promotional copy to add to your site called, “Professional Resources.”
5. Take some time off.
Renew yourself with a walk to hear the birds, see the green and enjoy the smells (Wear a Mask while you are at it). On my walks I take a big whiff of Starbucks coffee aromas as I pass by to my local lake. Check out nearby places such as a spa, hot mineral springs, or gardens to be silent. Include more yoga in your day.
6. Get your expenses tallied before tax season.
See what else you can do to get more deductions before the year’s end.
7. Stop spending time on things you don’t enjoy.
Say, “I let go of all that doesn’t serve me.” Look over your daily to do pages, and instead of dashing from one thing to another, list just 3 High Level Activities you want to accomplish for each day. The trick is to finish them before you wander to another lesser priority.
8. Make promotion and marketing part of your daily life.
Doing a little each day does bring great rewards. You may not get to pick the time someone uses your service or product, but ongoing promotion does work. Just found an email from one year ago from a potential client. Today he is with me as a full on client.
These tips are just the beginning. Put an easy attitude on as your build your business even during these difficult times. Then, reward yourself with quality time with friends and family.
