A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark. Long story short, logo is the face of your brand. It is the first thing people notice whenever they’re passing by your restaurant, or AppStore to explore new applications.
A right logo can do wonders for any business, helping it become a benchmark in the eyes of consumers. Think of the McDonalds golden arches or the Nike ‘swoosh’; both are easily recognisable icons all over the world and have helped create billion dollar brands. While you might not be quite as successful as McDonalds or Nike, there is a lot to learn from these firms when it comes to designing a memorable logo.
Logo contains two elements.
Using an emblem can be a winning way of making your logo individualistic and noticeable. Sadly, many firms commit a blunder of for for complicated images, while many of the famous logo emblems are very simple. There are good reasons for choosing a simple emblem; they are easy to relate to, can be remembered and effective without any colour.
Simple emblems are more memorable than complicated ones, and this is very essential for anyone in business, as if you can get consumers to remember your logo, then they will also remember your product or service, and so repeat costumers will become more likely.
Scalability is important in the practical world of creating marketing materials. While you might originally design your logo for just business cards or letterheads, you might also need it on promotional pens or on advertising billboards. For this reason, it is essential that your logo looks good whatever size it is, and simple logos are very often the most scalable. On the other hand, a complex design can look very ugly and cramped if it is downsized.
A very good test of a logo is to get it printed in black and white, and if it is still recognisable, then that is a very hopeful sign. Your logo will not forever be seen in colour, so it is essential it stands out without it. Uncomplicated shapes in particular tend to retain their eye-catching properties in black and white, as it is the outline and shape that makes them different in the first place. A memorable logo should be enhanced by colour- do not make the mistake of designing a poor logo and using colour to make it look average.
Although some of the most successful brands in the world are recognisable through emblems, most people looking to make a logo have only a small business. Incorporating the name of your firm into your logo is absolutely important, as it is essential for your business’s name to get greater exposure. It also critical to let people know what your business does in your logo.
Choosing the right emblem and using your businesses name are vital elements in designing a memorable logo, remember that simplicity is very often underrated if you are looking to design anything for that matter.