Facebook ads have become quite famous these days. Almost every business nowadays makes use of them to acquire the attention of audiences. That’s why competition is rapidly increasing in this realm. Due to this, most often, advertisers are not able to make through their objectives behind Facebook advertising. So, what do you think is lacking in their endeavors? Well, the imperfections in the Facebook ad images are definitely one of the principal causes.
Metrics like relevancy and high quality of images are something that should be taken into consideration. That brings us directly to this blog post. Today, I’m going to share with you guys some of the most significant parameters, which you should take into account before or even while creating Facebook ad images.
So, let’s get started!
Make Relevant Choices-
Yes, you heard it right. The alignment of images with the content of your Facebook ads is a must. You cannot ignore it. It happens many times that advertisers knowingly or unknowingly end-up selecting irrelevant images for their ads. That, for sure, gets counted as one of the downfalls regarding their marketing campaigns. So, while creating Facebook ads, you have to give the relevancy factor of images the top priority. Hence, your adverbs look compelling as well as convincing.
Facebook Ads Image Size-
It is one of the most crucial metrics of Facebook adverbs. Yes, because the ignorance of it can cancel out your marketing campaign straight away. There are fixed Facebook ads image sizes that you have to follow anyhow. The Facebook ad’s image size has changed over the last few years. But, right now they are as follows-
The Facebook ads image specifications for Feed Image ads are:
Size – 1,200 x 628 pixel (1080 x 1080 for a 1:1 image)
Ratio – 9:16 to 16:9 (no link involved), 1.9:1 to 1:1 (if there is a link)
According to Facebook’s 20% rule, it’s always better to use less than 20% text on your Facebook ads images. So, they don’t look over stuff as well as able to deliver their purpose effectively.
Product Demo Resonates-
As an advertiser, I’m sure you know how tough it is to attract and convince people with Facebook ads, as competition is really charged up these days. But, if you’re authentic with your choices and there’s something relevant in your ads, then you can make it work. Inclusion of people using your product kind of images works a lot when it comes to Facebook ads. According to experts, it is so because it gives a feel of resonance to the audience out there, scrolling their Facebook feeds.
Faces Works Way Better-
In various Facebook ad statistics, it has been revealed that how images with faces work far better than just regular photos. They generate better engagement rates as well as get a high click-through rate. So, you can include faces in your Facebook ads images if you also want to boost your campaign engagement rate. You can use PowerAdSpy– an advanced ad intelligence platform to explore thousands of winning Facebook ads. From there, you can embrace creative ideas for your ad creation.
Quality Is The Key-
Last but not least, the quality of your Facebook ads images is something you can’t ever overpower. If your ad images are yet not there, you can’t impress the audience living on their Instagram scrolling thousands of compelling photos each and every day. So, buck up and make use of high-resolution images in your ads. That’s it!
Select Right Design Software-
It is a fact that half of your image creation tactics very much depend on your software. Yes, I’m talking about image creator platforms like Canva, Photoshop, and stuff. Make sure that you pick credible design software for your Facebook ads image creation process.
Without a doubt, the Facebook advertising periphery is getting highly competitive, like never before. You have to give your hundred percent to get effective outcomes. That’s why the concept of relevance, high-quality, message-driven, product showcasing, images with faces, and all should be present in your Facebook ads images. Other than all this, your Facebook ad marketing campaigns have to have something more realistic and credible and not just serve as a salesy feed asset. Right!
Did I miss out on something in this blog regarding Facebook ads images? If yes, then don’t forget to mention it in the comment section below. Also, tell us about your preferred go-to Facebook ads image metrics for a perfect marketing campaign.