Haier bets big on smart home solutions in India


(IANS) Home appliances and consumer electronics brand Haier on Saturday announced 83 new products across categories along with its plans to spearhead the IoT era in the home appliances industry.

“The home appliances industry has ushered in an era of IoT and new technologies where customers are looking for products that provide a connected and a holistic new age experience,” Eric Braganza, President, Haier Appliances India said in a statement.

The company unveiled products across categories including; air conditioners, washing machines, refrigerators, televisions, microwaves, deep freezers, and water heaters.

Some of the key products powered by IoT and AI included Android and Google Certified Smart LED TVs, Wi-Fi enabled washing machines, the new clean cool range of ACs with the largest indoor unit in the industry and smart refrigerators with an in-built LED screen installed in the door, among others.

The company has over 539 service centers at more than 19,000 pin codes across India.

“In 2020, the brand strives to further strengthen its services across categories along with a stronger dealers’ base across India,” said Braganza.

The company launched seven new models in its Google Certified Range of Android LED TVs. It also introduced a new bezel-less super slim range of Smart TVs for an immersive viewing experience.

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