3 Benefits of Guerilla Marketing Every Business Owner Should Know


Marketing is crucial to the success of every business as it allows people to know about your product. Guerilla is a non-conventional marketing strategy that involves creativity to obtain people’s attention, make a great impression, and create a social buzz. Guerilla marketing is an inexpensive way to make a big impact. 

Here are the top 3 benefits of guerilla marketing every business owner should know. 

Increases Customer Base:

Guerilla marketing is about catching the attention of people by surprising them. Pop up shop agency helps you design an effective guerilla marketing strategy to increase your customer base. Guerilla marketing is about attracting new clients and urging old ones to buy again in a way that delights them. 

Facilitates Collaboration:

Guerilla marketing helps facilitate collaboration with other businesses. This marketing strategy involves partnering with other businesses and sponsoring community events to attract customers. Advantageous collaborations help strengthen your relationship with the business community. 

Best of All – Save Money:

Guerilla is a low budget marketing strategy that can also be used by small businesses. That means you don’t need to spend too much on marketing efforts. You can also make it work with the resources you already have. Thus, a guerilla marketing tactic can make a big impact with a minimum hit to your wallet.  

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Arushi Sana is the Co-Founder of Santerra Living, a bio-pellet factory that makes a renewable form of eco-coal and Co-Founder of NYK Daily, a global news platform. She was awarded the Times Power Women of the Year 2022, Times Digital Entrepreneur of the Year 2023, Silicon India's Top 10 Women Owned Startups of Hyderabad 2023 and IHW Council Climate Health Influencer 2024. Arushi is also a speaker for Sustainability and Entrepreneurship at various forms like the World Bank, UN International Solar Alliance and Universities, and was also invited to the UN COP28 UAE Climate Conference. She is a Sustainability Consultant for organisations looking to reduce their carbon footprint and also works with brands on social media to help them carve a presence in that niche. She holds a Degree in Computer Science Engineering from VIT University and a Diploma in Marketing Analytics from IIM Nagpur. She has previously worked in Ernst & Young and Deloitte as a Forensic Data Analyst. Arushi is a writer, political researcher, a social worker, a farmer and a singer with an interest in languages. Travel and nature are the biggest spiritual getaways for her, and she aims to develop a global community of knowledge and journalism par excellence through this News Platform.

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