Where Is Video Content Heading In 2020?


Back in the days, there was a time when regular images and text-based content highly occupied social media platforms. But this is not the case anymore. Nowadays, the demand for video content has increased on every social media platform, including Instagram, Facebook, Twitter, and much more.

Why is it so? Have you ever thought about this? If yes, then this is a perfect place for you to step-in. The answer to this question is hidden in the experience when we watch videos on social media. No doubt, videos captivate us like never before. 

According to all the recent studies done by leading digital marketing organizations, it has been come-up that video content is resulting in better engagement to the conventional image or text-centric stuff online. And, also, they have foresighted it is not going to stop here, but can gather further exposure from audiences in the coming time.

That’s why you need to be well-versed with all the latest video marketing trends. So, you can up your video content game to another level this year. And, draw away your competitors. 

How Is Video Content Going To Rule 2020? Know Here!

These are some of the most recent statistics regarding video marketing metrics on different social media hubs. Have a look!

  1. Paid Instagram videos generated three times more comments as that of sponsored Instagram images.  
  2. Approx 5 billion videos get watched on Youtube every single day.
  3. On Facebook, 4 billion video views take place every day.
  4. LinkedIn has seen a good 82% view rate in video marketing campaigns.
  5. On Snapchat, users watch almost 10 billion videos per day.
  6. In the case of Twitter, people watch 2 billion videos daily.

Taking all this into consideration, you can admit that video content can outsmart all the other forms of media in 2020.

Top Video Marketing Trends For 2020:

Instagram stories will dominate as usual- 

According to experts, Instagram stories will continue to invade the video marketing landscape in 2020. As we all know, Instagram stories have become a crucial part of social media marketing. They generate higher engagement rates as compared to all other Instagram features. That’s why the incorporation of your video marketing strategies with Insta stories can make you reach potential customers all the way. Besides, you can also run Instagram video ads. There are Instagram video ad specs given on its business page. You have to follow them to run ads on Instagram successfully.

Video optimization has become must-have:

The competition on social media platforms is getting fierce even more. That’s why, to stay at the top of the game, you have to think ahead of your competitors. The optimization of video marketing campaigns as per different social media hubs should be in your 2020’s bucket list. 

Owing to this, you will be able to make your video campaigns suitable for all kinds of platforms like Instagram and Facebook both, without worrying about the dimension facets.

Advanced Targeting Attributes-

As we all understand, how important is this to target audience carefully for marketing campaigns. Because, if you miss out on this, then, cannot meet appropriate prospects for your business. Well, in 2020, Facebook audience targeting attributes for video marketing can get even advanced. Following it, you might be able to target people with personalized messages aligning with video content. The concept of Facebook custom audience and lookalike audience can also get even boost-up as per advancements in AI traits this year. 

On account of this, Facebook advertising will become more powerful and focused. Facebook video ad specs play a vital role as far as audience experience is concerned. So, you have to follow them word-by-word. 

Increase of video shoppable posts-

Social media shoppable posts have become an influential part of online retailing these days. In the wake of some recent studies, it is revealed that people love to buy stuff on social media after watching videos based on product description and their functioning. Due to which, in 2020, you can come across more products linked with video content for additional description. It will result in better convertible rates for sure.

Tips For Making Video Marketing Campaigns More Vibrant:

  • Be precise with your motto. Don’t hop with your subject. Select a topic and create your video content around that only. Don’t make your audience confused. 
  • Look after your video time span. Don’t stretch your video too much. Try to make it shorter. So that, viewers get motivated to see it to the end.
  • A call to action is a must. The addition of CTA pushes people to show interest in your brand and eventually become your customers. 
  • Go creative with your choices. Seek inspiration from your competitors and get inspired to make the most compelling video content. Tools like PowerAdSpy can assist you considerably in watching world-class Facebook ads and brainstorm ideas. 

Final Thoughts:

Video marketing is getting bigger and bigger with time. Consequently, this year is going to see a much-expanded version of it. However, to succeed in video campaigns, you have to know what works for you. You should never go for video marketing just for the sake of it. At the end of the day, it’s in your hands, how you can do it in the right way. All the details, as mentioned earlier, will pass a guiding light at you concerning your video marketing endeavors.

What do you like the most about this blog? How are you going to shape your video marketing strategies in 2020? Don’t forget to share your thoughts in the comment section below!

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